Maui Wowi Turns Retirement into Adventure

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Maui Wowi Hawaiian Coffees & Smoothies, an international franchise concept, has signed retired U.S. Military Veteran as newest franchisee, providing him an exciting next chapter.

Patrice and Larry Gerber, Colorado Maui Wowi Franchisees

Patrice and Larry Gerber join the Maui Wowi Franchise as the newest operators in Colorado.

I like serving my community and giving back. After 30 years of successfully ‘aiming high’ with the U.S. Air Force, we are launching a 2nd career that ‘catches the waves' and embodies the Aloha Spirit.

Maui Wowi Hawaiian, the popular premium coffee and fresh fruit smoothie company, knows that retirement isn’t for everyone. Some people want a little more excitement and have a lot left to explore. When retired U.S. Air Force Officer, Larry Gerber, and his wife Patrice, discovered they could accomplish new dreams and have an exciting next chapter in their lives, they jumped at the opportunity.

As new Maui Wowi franchise owners, the Gerbers are entering a new phase that will allow them the freedom and excitement they have been looking for. The two of them live in Erie, Colorado, a town north of Denver, where community is a vital element in daily life.

“I like serving my community and giving back,” says Larry. “After 30 years of successfully ‘aiming high’ with the U.S. Air Force, we are launching a 2nd career that ‘catches the waves and embodies the Aloha Spirit.’”

Being in the military, Larry and Patrice spent years traveling and living in different places. Many of those experiences have helped shape their lives into what they are today. They raised three children together and instilled in them a great since of adventure and the importance of family. Now, as they look to their next chapter as business owners, the Gerbers have found an exciting future awaits.

"We spent a great deal of time and effort searching for the right opportunity that matches our desires for our future, and we have found it in Maui Wowi, where there is a proven system that works and a product that is second to none," said Larry.

Together, Larry and Patrice are directing their time towards giving back to the community. They will begin their business with the mobile event unit called the Ka’anapali Cart, allowing them to bring more Maui Wowi Hawaiian to North Denver and the surrounding areas at events, festivals, sporting events, and more.

The advantages of the mobile Maui Wowi cart line up perfectly with Larry and Patrice's desire to travel and spend time with family, while making an impact on others through giving back and embracing the Aloha Spirit.

Larry says he is simply excited for all the future has to offer. He envisions building their Maui Wowi business into an avenue that allows him to grow as a person, give back to the community, and through the journey, bond closer as a family.

About Maui Wowi Hawaiian Coffees & Smoothies
Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 450 operating units in seven countries, Maui Wowi Hawaiian has truly gone “Global” by adding an online store, Now even more customers can experience the prized gourmet Hawaiian coffees and taste the ‘Aloha Spirit’ with a ‘Click-of-a button!’ To learn more information about Maui Wowi Hawaiian’s, products, locations, or flexible, low cost franchising opportunities, visit

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Justin Livingston
since: 04/2009
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