Our aim and mission is to offer the best to our clients so as to create a unique experience of Mauritius, this mixture of tradition and modernity.
Mauritius (PRWEB UK) 19 March 2015
With 30 years of experience in the hotel industry in Mauritius, Veranda Resorts has decided to re-dynamise their image, brand identity and brand promise. Bright-coloured pictures and short films, vibrant typography and a new tag line: “Deep into Mauritius – Every holiday has a story. Live yours.” Welcome to the new world of Veranda Resorts!
Deep into Mauritius
From today, “Deep into Mauritius”, will serve as both Veranda Resorts purpose and its tagline, becoming central to its brand. For 30 years Veranda Resorts’ drive has been to offer the best products and services in the 3*/4* hotel category and a real insight into Mauritius, which we are now capturing in an explicit way.
Francois Eynaud, CEO of Veranda Leisure and Hospitality says, “The modernised brand identity coincides with the company’s strategy which is about refreshing Veranda Resorts in the context of the competitive environment we operate in and the evolving market trends. It reflects our desire to focus on qualities that differentiate us from our competitors. Our aim and mission is to offer the best to our clients so as to create a unique experience of Mauritius, this mixture of tradition and modernity. We want to be the number one choice for travellers looking for the best personalised holiday – “Every holiday has a story. Live yours.” We know that offering the best you can get in the 3*/4* category is an ambitious objective but it is an incredibly important aspiration and will be at the centre of everything we do as brand.”
Modernised logo and refreshed tagline
Veranda Resorts’ brand lifting was officially announced to travel industry members at ITB Berlin in March 2015. The logo has been redesigned to reflect the brand’s refreshed identity and the tagline changed to “Deep into Mauritius”. The main tag line is broken down into variations: deep into the blue, deep into culture, deep into flavours, deep into emotions… focusing on the modern-day Mauritian art of living: “pirogue*” boat trip on the turquoise lagoon, cooking classes on the beach with a dedicated chef, local rum tasting and sundowner to the beats of the “ravanne**” and tours of neighbouring typical villages. Guests are invited to go deep into local traditions and experience the modern Mauritian lifestyle and our legendary hospitality.
All these colourful moments are captured in the advertising campaign’s photo and video shoots and define the storyline of guests’ holidays at Veranda Resorts. Each of the four 3*+ hotels and their dazzling atmosphere are put forward: Veranda Pointe aux Biches and its barefoot concept; Veranda Paul & Virginie and its adults only concept; Veranda Palmar Beach and its multitude of seaside fun; and Veranda Grand Baie, an oasis amidst the vibrant coastal town of Grand Baie.
Values and mission
Veranda Resorts: 30 years of expertise. Four tropical cocoons have been developed into established labels of Mauritian art of living. Discover the soul of Mauritius - Deep, touching, generous, truthful and experience the subtle blend of traditional exotic and modern dynamism.
Every holiday has a story, live yours at Veranda Resorts.
Deep into Mauritius
*Pirogue: traditional wooden fishing boat
**Ravanne: large tambourine-like instrument used in sega music
About Veranda Resorts
Four tropical cocoons with the Indian Ocean at the tips of your toes offering
- Prime beachfront location
- Seven Colours Spa or wellness lounge
- Kids Club (Except Veranda Paul & Virginie as an Adults only hotel)
- Free wifi
- Variety of sport, leisure and cultural activities
For more information about Veranda Resorts, please visit http://www.veranda-resorts.com.
About Veranda Leisure and Hospitality
The VLH hotel group has 6 medium range and up-market hotels, a spa and cosmetics brand, a championship golf course, a beach club, a 19th century Château and manages 45 luxury villas. The group employs 1450 people and is the hotel subsidiary of Rogers & Co, a Mauritian diversified and publicly listed company.
Communication & PR Manager - VLH
T. : +230 266 97 00
E-mail / Courriel : valerie(dot)rey(at)vlh(dot)mu