Sound's Brave New World: Waves Audio, the Leader in Professional Audio, Showcases Smart New Technologies for Consumer Electronics at International CES 2015
Las Vegas, Nevada (PRWEB) January 06, 2015 -- Despite the trend toward smaller and slimmer designs, expectations for high-performing sound on consumer electronics products has never been higher. Subsequently, there are growing challenges to manufacturers and industrial designers alike. Waves Audio, through its Maxx® Technologies comprehensive suite of innovative audio technologies, is facilitating leading OEMs to rise above these current and future challenges, giving end users superior sound experiences whether at home, at work or on the go. With continued development in smart audio technology which senses content, device and the environment -- Waves Maxx Technologies make assessments in real time for how to best deliver a superior audio experience while playing a game, listening to music, holding a video call or communicating with a device via an ASR engine.
The recipient of a Technical GRAMMY® award and the top Audio DSP Technologies developer for the professional audio, broadcast and consumer electronics industries, Waves will demonstrate its technologies in hospitality suite #2610 at the Westgate Las Vegas Resort & Casino (formerly the LVH - Las Vegas Hotel & Casino) during the 2015 International CES January 6-9.
“It’s a whole new world in sound that’s been brought about primarily by increasing consumer expectations for their devices to become complete entertainment and productivity hubs,” said Tomer Elbaz, Executive Vice President and General Manager, Waves Consumer Electronics Division. “There are serious design challenges out there and manufacturers are scrambling to keep up. We’re proud that they turn to Waves as a trusted, one-stop technology partner to ensure that consumers experience the best sound possible from all their devices – TVs, speakers, headphones, smartphones, tablets, convertibles and more. Over the past years we have developed a most extensive audio catalog to help leading manufacturers and developers meet their expectations and their customer’s expectations.”
Utilizing the same Waves processors heard on hit records, major motion pictures and top-selling video games, as well as innovative developments in professional audio solutions, the Maxx suite offers the widest technology portfolio by far in the consumer industry. From multiband equalization and psychoacoustic bass enhancement to beam forming technology and sophisticated noise reduction, devices powered by Maxx Technologies deliver bigger, better clear and immersive soundscapes on any consumer device. Some of the top brands in consumer electronics now carry Maxx Technologies, including Dell, OnePlus, Oppo, Denon, Lenovo mobile, LG and more.
SENSIBLE AUDIO: SMART SOUND FOR CONSUMERS
Consumers interact with their devices in more ways than ever before, expecting them to do everything from infotainment, hosting conference calls at work and recording family milestones and posting them online. All of these behaviors involve sound – sound that needs to be optimized for the way people really live in an already noisy, ever-changing world.
Enter Sensible Audio by Maxx Technologies, adaptive audio conditioning technology that listens to your content before you do, then customizes the output in real-time, before it reaches your ears. By analyzing audio content automatically, and minimizing the need for adjustments, sensible audio allows users to move seamlessly between VoIP and video games, online streaming, prerecorded music and more.
“This is where the world of sound is going – people need and expect their devices to keep up with their busy, changing lives and Maxx technologies make sure that happens,” said Jack Joseph Puig, multi-platinum GRAMMY® award winning record producer/mixer, and Director of Creative Innovation for the consumer division of Waves. “It’s not about ‘presets’ anymore – the future is about anticipating the many ways people will interact with their devices, and Waves is delivering sensible technologies that work with people’s devices and environment to deliver a superior sonic experience in real-time.”
This year Waves will be introducing the next generation of its MaxxAudio® and MaxxVoice™ technologies and will highlight the following:
• MaxxNR™: State-of-the-art noise reduction that adapts to and eliminates ambient noises which are applicable on user-generated content such as homemade videos and common during VoIP communication. Waves is taking its noise reduction technologies one step farther to also improve audio playback on those billions of videos posted online that started out life with inferior sound.
• DeKey: Keyboard noise attenuation that harnesses the power of award-winning Waves processors to analyze and eliminate the annoying clicking sound heard over a PC while typing during communications.
• MaxxSpeech: A suite of advanced technologies that improve the performance of Automatic Speech Recognition engines, for reduced error rate and improved command acceptance rate.
• Bandwidth Extension: Sophisticated frequency restoration that regenerates content which was lost during the process of compression. Bandwidth Extension technology compensates for the loss of clarity, fidelity and intelligibility in lossy and compressed data, from streaming media on the Internet to MP3 files and VoIP applications, to digital television and satellite radio.
About MAXX® Technologies by Waves
Maxx by Waves is revolutionizing sound performance on PCs, TVs, speakers, tablets and mobile devices the world over. By implementing professional-grade audio digital signal processing (DSP) technologies on a broad range of devices, Waves is putting professional, studio-quality processors directly into the hands of users, and setting new sonic standards. The world’s leading developer of audio DSP Technologies for the music, movies, games, broadcast, and electronics industries and a recipient of a Technical GRAMMY Award®, Waves is the one-stop-solution for OEMs, offering an extensive portfolio of innovative sound-design technologies to address all the audio challenges of the consumer market.
Learn more at http://www.maxx.com and http://www.waves.com
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info(at)waves(dot)com, Web: http://www.waves.com
Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info(at)waves(dot)com,
Web: http://www.waves.com
Susan von Seggern, Sparkpr, +1 (213) 840-0077, [email protected]
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