TV App Agency announce successful launch of MBC Group’s SHAHID Smart TV app across Middle East.

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MBC Group’s SHAHID app has become the number one app across the Middle Eastern region on Samsung Smart TVs.

TV App Agency and MBC
MBC Group is proving to be a great example of success in a region where there is a lot of demand for content

TV App Agency, leaders in Smart TV and connected TV app development have developed MBC Group’s SHAHID Smart TV app which is available across the Middle East and North Africa regions exclusively on Samsung Smart TV.

The Middle East Broadcasting Centre (MBC) Group headquartered in Dubai is the first private free-to-air satellite broadcasting company in the Arab World. TV App Agency have developed the Smart TV app for their video-on-demand service SHAHID. The service recorded 284 million media views of its TV shows and series last year and is the region’s first VOD service to provide series, programs, cartoons and documentaries from a selection of MBC and non-MBC channels.

A recent study by TNS Global has found that the UAE has one of the highest percentage of television viewers in the world with over 86 percent of people watching TV at least once a day and that viewers are turning to online media as part of their changing consumption habits. It comes as no surprise that broadcasters such as MBC Group are offering OTT services and that the SHAHID app has now become the most popular app on Samsung Smart TV in the Middle Eastern region.

TV App Agency co-founder and director Bruno Pereira adds “We’re very excited with the potential of the MENA region around Smart TV and OTT. MBC Group is proving to be a great example of success in a region where there is a lot of demand for content”.

The SHAHID application is available throughout the Middle East and North African regions and is currently available exclusively on the Samsung Smart TV platform. For more information and to view a demo visit http://www.tvappagency.com/clients/#mbc

About TV App Agency

TV App Agency works with leading brands to help them understand, plan, develop and succeed with their apps on a wide range of Smart TVs, connected TVs, set-top boxes and gaming consoles.

The TV App Engine is a ‘develop once/deploy to many’ cross platform app compiler that is available as a Software as a Service (SaaS) offer and which delivers low cost, maximum reach, faster to market apps for brands through the generation of a single source code to deploy and maintain across most Smart TV platforms and connected TVs.

About MBC Group

MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment over the past 23 years. In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains.

Today, MBC Group includes 18 TV channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC Action (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC Variety (Western films and general entertainment with uninterrupted broadcasting); Al Arabiya News Channel (the 24-hour Arabic language news channel); Al Hadath (an extension of Al Arabiya News Channel with a specific focus on real events in the Arab world and beyond); Wanasah (24-hour Arabic music channel); MBC DRAMA (24/7 Arabic drama); MBC MASR (general family entertainment geared towards the Egyptian family); MBC + Drama (a joint paid-for channel between MBC and OSN); MBC Bollywood (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); and most recently four sports channels, MBC PRO SPORTS (geared towards the “Saudi Football Premier League” fans in the Kingdom).

In July 2011, seven channels within MBC Group began to broadcast in HD across the MENA Region: MBC1 HD, MBC2 HD, MBC4 HD, MBC Action HD, MBC Drama HD, MBC Max HD and Al Arabiya HD. In 2013, MBC3 HD joined the collection of HD channels followed by MBC Variety HD in 2014.

MBC Group also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music); as well as O3 Productions, a premium content drama production company. Furthermore, MBC Group includes online platforms: http://www.mbc.net, http://www.alarabiya.net, http://www.shahid.net (the first free VOD and catch-up portal in the Arab world) and http://www.actionha.net, and http://www.mbcprosports.net among others.

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Bruno Pereira
@tvappagency
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