DASH It All—MCA-RJA Announces a New Web-based App That Offers Small Advertisers Big Savings on Media Buys

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Large firms with big budgets and long-term contracts typically get the best discounts when it comes to media buys. That’s changing: MCA-RJA has launched a Web-based app called DASH (http://www.dashmanaged.com) that gives small- to mid-size companies big savings on print, broadcasting and online ads.

Fanning notes that, “One of the major advantages of the DASH system is to give advertisers a much lower and controlled price structure—saving them money over a traditional media buy purchased directly through the publication, station or network.”

A new Web-based application helps small- to medium-size businesses better compete against large firms with big budgets by offering savings when it comes to media buys. Information about the app—called DASH and developed by MCA-RJA—is available at http://www.dashmanaged.com.

DASH simplifies the traditional ad buy by allowing clients to search, create and manage ads, campaigns and reports in one convenient online location. The innovative app is a joint effort by MCAads.com (http://myclassifiedads.net) and Russell Johns Associates (http://russelljohns.com).

MCAads.com is a full-service advertising agency; Russell Johns Associates is a leading publisher’s representative. MCA-RJA was formed earlier this year when the two nationally known companies consolidated their operations and moved to a new state-of-the-art facility.

“For over 40 years we have provided media at a low cost for thousands of brands around the world,” says Blaire Fanning, MCA-RJA’s CEO. “Our experienced team works within a client’s budget to provide a media landscape that works cohesively—from traditional media to digital and social platforms.”

The company’s ability to help clients has been enhanced and amplified because of a new web-based app that projects what media opportunities are available, how they can be combined, what target audience can be potentially reached and how much such an effort will cost.

DASH gives advertisers the ability to:

SEARCH all media based on type: Print (tangible and digital), Radio (analog audio, digital and web/streaming) and TV (online video, broadcast, digital).

VIEW individual publications, stations, networks and shows at a close-up level, seeing DMA statistics as well as reach.

CREATE personalized ad hoc networks that can be re-used for future campaigns.

SELECT platforms: digital, analog, print, web, syndicated, local.

SELECT campaign frequency: spots, insertions, days, start date and finish date.

VIEW overall stats at the campaign and ad level, such as average CPM, circulation and readership.

DOWNLOAD insertion orders as well as affidavits and tear sheets for each ad placement.

Fanning notes that, “One of the major advantages of the DASH system is to give advertisers a much lower and controlled price structure—saving them money over a traditional media buy purchased directly through the publication, station or network.”

MCA-RJA is in a position to offer such discounts because of its connections within the industry, its technical expertise with Web-based applications and its ability to pre-negotiate with leading broadcasters as well as print and online publishers.

“Our database of media breaks down every publication, station and show into circulation, reach, DMA and CPM,” Fanning said, adding that, “We secure the best rates and integrate added value components for additional exposure.”

For more information about DASH and how it enables businesses to spend less yet achieve more, call 813-920-0197 or visit http://www.dashmanaged.com.

ABOUT: MCAads.com, LLC, is a full-service advertising agency that generates money-making media plans, with a focus on print buys locally, regionally, nationally and internationally. Russell Johns Associates is a leading publisher’s representative for print and online direct response advertising.

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