Robert McKee To Teach The Secrets of Storytelling To China's Business Leaders

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TRUE TALK: STORY-in-BUSINESS™ Seminar To Be Hosted By De Tao Masters Academy In Beijing on Saturday, Oct. 26

"McKee's exceptional teaching is critical to business success."  - Phyllis Fogarty, Brand Manager, Pepsico

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Robert McKee, Hollywood’s most sought-after storytelling expert, has been named De Tao Master by the De Tao Masters Academy (DTMA), established by the Ministry of Education of the People’s Republic of China with the aim of bringing western standards to its industries. McKee will teach the art of storytelling in Beijing to business leaders on Oct. 26 and his traditional storytelling seminar on Oct. 31-Nov. 3. Previous DTMA speakers have included Sir John Daniel and British neurobiologist Colin Blakemore.

“China wants to use every possible Western technique to help its industries get ahead. Beyond sales and bids, business leaders must master the purpose-told story for all strategic tasks, not the least of which is branding,” said McKee, who is acclaimed for his success in teaching proven, effective storytelling techniques. “If you don’t control your story and tell it powerfully, others will tell it for you with less than flattering results. Fair or unfair, stories shape corporate futures.”

McKee has tutored organizations as diverse as Microsoft, 20th Century Fox, Time Warner, Nike, and Hewlett-Packard in developing their narrative game plans. Portrayed by Brian Cox in Charlie Kaufman's double-Oscar®-winning film “Adaptation” opposite Meryl Streep and Nicholas Cage, McKee wrote the bestseller “Story” and his Story Seminar students have won over 60 Oscars.

McKee’s newest Seminar, STORY-in-BUSINESS™, recently launched in Los Angeles on Sept. 26 and New York on Oct. 4.

Affirming that highly successful companies have a story that everyone knows—from their customers to their call centers to their CEOs, McKee said, “Story carries us beyond rhetoric into poetics, beyond intellectual influence to emotional involvement. Story changes how businesses work.”

Press Contact:
Robin Carey
Administrator, McKee Story

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Robin Carey
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