Troy, NY (PRWEB) July 18, 2013
Smith & Jones, a healthcare marketing agency, released a new issue of Protocol this week on the whys and hows of healthcare marketing analytics, with a focus on outbound marketing.
The Protocol newsletter reports on marketing best practices for hospital executives and practice administrators. This issue, titled “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics,” reviews why it’s important to track marketing results, how to build analytics into a marketing campaign, and how to measure mass media and online advertising.
“It’s common for marketers to avoid building measurement into their plan; they don’t want to call attention when their strategy fails,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, experienced marketers know that measurable goals and analytics tell us how well our programs perform and where we can improve.”
Measurement is an essential step to determine success, failure, and what can be done better. Without it, hospitals and physician practices blindly deplete their budgets with no way of tracking if efforts helped, or hindered them, in reaching their goals.
To learn more about healthcare marketing measurement and how to prove ROI, read “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics.” Access this issue and subscribe to Protocol at http://www.smithandjones.com.
About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.