Her work puts her on the front lines with prominent and diverse brands as they navigate how to engage and acquire customers in an increasingly multi-channel mediascape.
Norwalk, CT (PRWEB) September 10, 2014
Media Horizons Inc. would like to invite you to join Erica DePalma, Vice President of Digital Marketing, at the Electronic Retailing Association’s 2014 ERA D2C Convention, held on September 16-18 in Las Vegas, Nevada.
Erica, who will be speaking as part of the Master Series – high-level sessions geared towards seasoned marketing executives who want to drive revenue and improve cash flow – will be a featured panelist on the final segment of a three part series on Direct Response 101.
“Omni-Channel: The New Direct Response Ecosystem”
When: Tuesday, September 16 at 11:15 am
Where: The Wynn Hotel, Las Vegas
During the hour-long session, Erica will be joined by fellow panelist Collette Dill-Lerner, Advisor at TargetClose LLC, and moderator Elliot Segal, SVP of International Products at Guthy-Renker, LLC. Following the panel, a thirty minute post-session networking Q&A will take place.
“It’s an appropriate honor that Erica has been asked to share her knowledge on this panel,” said Tom Reynolds, SVP and Partner at Media Horizons. “Her work puts her on the front lines with prominent and diverse brands as they navigate how to engage and acquire customers in an increasingly multi-channel mediascape. Erica’s views – from a digital perspective – on trends, what’s effective, what’s not and the challenges of attribution will be interesting to hear.”
With more than a decade of experience in customer acquisition and retention, Erica’s competencies cut across both B2B and B2C verticals, including work in the pharmaceutical and non-profit sectors.
Her work has been recognized by the interactive community, including an appearance in DMNews’ “Top 30 Under 30,” being named among Media Magazine's “Rising Media Stars” and serving as a Board Member of 212, New York's Interactive Advertising Club from 2004-2007.
She has worked with and managed digital programs for highly recognized brands such as Mars, Kraft Foods, Electronic Arts, Avon, Guthy-Renker, Lifestyle Lift, Wyeth Healthcare, Adam & Eve, DENON, Delta Air Lines, Sony USA, Dish, PepsiCo, Gannett, Gerber Life Insurance, Raritan, American Express, UNICEF, The World Society for the Protection of Animals (WSPA), Acco Brands, and Cenveo. She holds a B.A. in Communications with a concentration in Digital Media from Loyola University in Maryland.
Contact us today to schedule a meeting with Erica and other Media Horizons’ executives who will be in attendance at the convention to learn more about how you can apply omni-channel marketing strategies to reach your 2015 marketing goals.
For more information about the event and schedule, please visit http://www.retailing.org/d2c/, or contact Katie Brown, Marketing Communications Manager, at kbrown(at)mediahorizons(dot)com.
Media Horizons, Inc., an award-winning direct marketing agency located in Norwalk, CT, helps companies cost effectively generate new customers and maximize their lifetime value. Founded in 1988, MHI is an entrepreneurial, independently owned direct marketing agency that offers a complete suite of services to provide measurable marketing solutions.