Media Mix Power Shares the Five Steps That Help Make Mixing and Matching Media ‘Easy as Pie’

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Mixed-media campaigns seem simple enough—a bit of this, a bit of that, and “Voilà!” but, as Media Mix Power (http://MediaMixPower.com) explains, it takes experience and talent to mix the ingredients just right and in the proper quantities to ensure meaningful success.

Spending money on a barrage of ads on different platforms and then seeing what sticks doesn’t get much traction.

Making pumpkin pie is easy: Mix sugar, spice, a pinch of salt, condensed milk, eggs and, of course, pumpkin; however, anyone familiar with this tasty Thanksgiving treat knows the end result can vary wildly. It’s similar to when companies try to mix media. That’s why the talent and experience of Media Mix Power (http://MediaMixPower.com) can mean the difference between success and failure.

“Mixed media campaigns are quickly becoming the best way to leverage managed advertising dollars in today’s marketplace,” says RaeAnne Meyer, MMP’s Director of Accounts and Sales, adding that, “Spending money on a barrage of ads on different platforms and then seeing what sticks doesn’t get much traction.”

Then there’s this caveat: “People have less of an attention span than they did 10 years ago, and many more devices and ways to plug in to media, which means that an ad has much more competition,” Meyer said.

That’s why Media Mix Power has come up with a simple, yet effective, method for mixing media:

STEP #1: Assess how potential customers are stimulated by relevant media, then create a specific mixed-media schedule that boosts visibility among various media platforms. (For example, running a radio ad that promotes not only a product but offers a giveaway on a client’s website.)

STEP #2: Place print ads that market in-store discounts while simultaneously highlighting a social media promotion that in-turn points customers back to a website offer.

STEP #3: Time the release of each form of media and develop each ad to promote the other platforms—along with offers and giveaways.

STEP #4: Produce successful campaigns in retail, lead-generation and B2B marketplaces.

STEP #5: Use buying power and relationships to back large-scale media buys and premium media distribution.

“We have seen budgets expand business sales more than 400 percent than with standard advertising,” MMP’s Meyer said. “Companies now understand, that in order to create a market for a product and make sales, that they have to be on every platform, or risk getting drowned out by the competition.”

For more information on Media Mix Power’s wide array of options, call today at (877) 211-7566 or visit http://www.MediaMixPower.com.

ABOUT: Media Mix Power (MMP) is an awarding-winning, multi-platform advertising firm based in Tampa, FL, specializing in print, radio, video and online productions. With experience in the video industry since 1980, MMP has produced commercials for a broad range of outlets, including TV, online, trade show, documentaries and general corporate use—with the goal of getting maximum return on advertising dollars.

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Alex Clevenger
@RaeMCA
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