Mediaplanet and Chef Gordon Ramsay Team Up to Discuss the Future of Food Safety

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Mediaplanet’s “Food Safety” campaign, found within USA TODAY and online, helps shed light on the newest technology shaping the food industry.

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"Everybody eats - however, many consumers are unaware of the journey from farm to table. This campaign uncovers the major problems faced by the food industry at every level..."

Mediaplanet today announces the launch of its most recent campaign, “Food Safety.” Everybody eats - however, many consumers are unaware of the journey from farm to table. This campaign uncovers the major problems faced by the food industry at every level; it connects readers with the top brands that are providing solutions for the industry and improving the quality of the food that is presented to the end consumer.

Each of the steps of the production chain from producer to consumer poses unique risks to the quality of the product. At its best, the food system is highly efficient at producing the food our communities need. At its worst, the food system causes people to get sick from food-related illnesses. Every year, 1 in 6 Americans gets sick from eating contaminated food. 1 in 10 people in the world falls ill because of foodborne illness and over 450,000 die. A future of zero preventable deaths is possible through innovations to the supply chain, quality control, and better compliance with global standards for health. This campaign explores some of these solutions.

Celebrity chef Gordon Ramsay graces the cover of the print publication. In an exclusive interview, Chef Ramsay shares his insight on excellence across his 39 global restaurants. “We need to make sure everyone is on their toes at all times,” he says with his trademark enthusiasm about making sure his restaurants are always operating in top shape.

The print component of “Food Safety” is distributed within today’s edition of USA Today in Chicago, Los Angeles, San Francisco, Pennsylvania, Washington, Pittsburgh, New York, and Washington D.C./Baltimore markets, with a circulation of approximately 200,000 copies and an estimated readership of 700,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign and learn more about the newest tech, training, and thinking about food safety, visit futureofbusinessandtech.com.

This campaign was made possible with the support of the FDA, USDA, FAO, Global Food Safety Initiative, Center for Food Safety, Food Safety Tech, iFoodDecisionSciences, Michigan State University, North Carolina State University, 7P Solutions, Lightning Technologies, Vicinity Software, and Foodworks.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Eliana Marzullo
eliana.marzullo@mediaplanet.com

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