Mediaplanet and GreenBook Explore the Future of Research

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Mediaplanet’s “Future of Research” campaign found explores the innovations that will change the field of market research.

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Research shows that companies that employ market research in their decision-making process achieve 69 percent faster growth and 45 percent greater productivity than those that do not.

Mediaplanet today announces the launch of its cross-platform campaign “Future of Research,” which advocates for the expansion of the market research field through a commitment to responsible and equitable practices.

Research plays an essential role in driving innovation in the business world through a better understanding of consumer populations. Research shows that companies that employ market research in their decision-making process achieve 69 percent faster growth and 45 percent greater productivity than those that do not. Investments in market research are shown to markedly add credibility, refine business plans, and overall improve the bottom line, but many companies remain hesitant to invest. This Future of Research campaign highlights leaders committed to responsible consumer analytics methods.

The print component of “Future of Research” is distributed within today’s edition of USA Today in the Chicago, Atlanta, Boston, Pittsburgh, San Francisco, South Florida, New York, and Washington DC/Baltimore markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit educationandcareernews.com/campaign/future-of-research/

Larry Friedman, editor at GreenBook blog and one of the leading voices in the market research industry, lends his expertise in an editorial piece that compares the key differences between scientific, medical, and market research. In a humorous account of why no schools are named aftermarket researchers, he sheds light on the reason why no one seems to know about market research and how impactful it truly is to business optimization and protection of consumer privacy.

“The commercial world of market research is not open because it is fundamentally about getting a commercial advantage,” Friedman writes. “There is a veil of secrecy that is always kept up, either by clients or by market research companies.”

This in combination with Women in Research’s piece on gender parity in the market research field, and ESOMAR’s article on data protection, help paint a complete picture of the future of the field.

This campaign was made possible by the support of CiviCom, Women in Research, Insights Association, GreenBook Blog, Ipsos, YouGov, FocusVision, Michigan State University, MassBio, Research!America, AARDA, Mission Blue, The Leukemia and Lymphoma Society, Doris Duke Charitable Foundation, and the University of Pennsylvania.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Eliana Marzullo
Eliana.marzullo@mediaplanet.com
646-979-2836

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Donna Nuriel
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