Mediaplanet and “Survivorman” Les Stroud Team Up to Tackle the Winter Season

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Mediaplanet’s Winter Preparedness found within USA TODAY and online, helps individuals, homeowners prepare for the winter months ahead.

Winter Preparedness

Last year, total losses from snow and ice were more than $2.3 billion, which is more than double the average from the previous 20 years.

Ahead of a record-breaking temperature forecasted for this winter season Mediaplanet announces the launch of this December’s edition of “Winter Preparedness”. This campaign will educate readers about the specific dangers of the coldest months of the year and how they can protect their homes families from the winter weather.

Severe winter weather caused 15 percent of all insured home, auto and business catastrophe losses in the United States in 2014, and this percentage has risen every year since. This not only affects the individual – it affects entire communities in the United States. Last year, total losses from snow and ice were more than $2.3 billion, which is more than double the average from the previous 20 years. If the trend continues, this year will be another one for the books. The wetter and colder months also are a perfect environment for your homes silent killers such as mold, carbon monoxide, and heating fires.

The print component of “Winter Preparedness” is distributed within today’s edition of USA Today in New York, Chicago, Boston, Philadelphia, Pittsburgh, Cleveland, Washington D.C with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets. To export the digital version of the campaign, visit:

ABC’s Chief Meteorologist Ginger Zee dominates the cover of the print publication. Since joining ABC News, Zee has covered almost every major weather event and dozens of historic storms. She broadcasted from the devastated Jersey Shore during Hurricane Sandy, the Colorado floods and wildfires, and covered the aftermath from tornados in Moore and El Reno, Oklahoma.

This campaign was made possible with the support of the National Safety Council, the American Red Cross, Frostking, Dow, Bemis, Tire Rack, Mike Holmes, Sam Champion, AAA, and

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

Press Contact:
Colton Hoffman
(646) 619-3803

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Donna Nuriel
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