Make sure the content on your firm’s site is valuable and high-quality, or watch your web-referrals drop off to zero, never to return.
Los Angeles, CA (PRWEB) January 22, 2014
Noted for being the attorney behind the successful attorney-centric networking site Lawser.com, Mark Astor has built a reputation as the “go to” attorney for the issues that modern attorneys have to deal with. Recently, Astor shared his thoughts on the new revision of Google’s core search algorithm, code-named Hummingbird and how it will affect legal professionals online marketing. The blog article entitled "Hummingbird and the Legal Profession" was published in Lawser.com's blog last January 21, 2014.
“A lot of lawyers already make the mistake of ignoring their web site,” said Astor, “or assuming that it shows up in Google’s searches. Maybe it does – but studies have shown people really only click on the first page of search results. Your site has to show up there or you won’t take advantage of the huge number of leads Google can generate for you.
“In the past, you could “game” Google by stuffing your site with keywords or by having garbage content that just used phrases to ping on search terms, but with Hummingbird that won’t work. Not only is Google now going for a more intuitive search result that takes a lot more than just search terms into consideration in order to give users exactly what they’re looking for, it punishes garbage content and elevates content that’s coherent and useful. Bottom line? Make sure the content on your firm’s site is valuable and high-quality, or watch your web-referrals drop off to zero, never to return.”
Clearly, there is a direct correlation between search ranking, how much traffic a legal practitioner can expect from their website and therefore new business. With an expert understanding on how the new Hummingbird algorithm works, Astor offers his help to legal professionals, lawyers and law firms who wants to make sure that their website is strategically optimized with only the Google-approved techniques. Anyone interested can get a free website analysis by going to this website: https://www.lawser.com or by calling Mark at (561) 212-8956.