MediaWorks™ designs official online branding piece for the SMPTE Los Angeles Convention
MediaWorks at Cogswell Polytechnical College had the amazing opportunity to design the official trailer for the SMPTE 2019 Convention, implementing the organization's new branding.
SAN JOSE, Calif., Oct. 22, 2019 /PRNewswire-PRWeb/ -- MediaWorks™ is one of four brands in Cogswell's Real World Project Studios™, where students produce impressive, professional work for businesses in Silicon Valley and beyond. Students from Cogswell College's Audio & Music Technology and Digital Art & Animation departments are involved in real-life client projects, which include all aspects of a full-scale audiovisual project, including production.
MediaWorks was responsible for creating a space-themed animated trailer for the SMPTE 2019 Convention. The project incorporated the seven different aspects of the conference into a 60-second piece. MediaWorks also created short audiovisual announcements to introduce the speakers of a range of sessions over the four days of the conference. The secondary goal of the collaboration was for students to implement SMPTE's new branding into the trailer. Since SMPTE was recently going through a re-branding process, it provided Cogswell students a rare opportunity to work in a real-world environment dealing with various stakeholders as they moved through each phase. You can watch the LA SMPTE trailer here: https://2019.smpte.org/
"Cogswell College students worked with SMPTE during the Summer 2019 semester to produce wonderful video content for SMPTE's 2019 annual event. The group of students were quite professional in their approach, asking probing questions, offering suggestions, drafting, scripting, and producing the content. SMPTE staff found the students to be passionate, collaborative, creative, and full of interesting ideas. They also responded well to feedback so the final version would be something of which SMPTE, the students, and Cogswell College would be proud!" says SMPTE Director of Education Joel E. Welch.
About Cogswell Polytechnical College
Founded in 1887, Cogswell Polytechnical College (Cogswell) has taken a hands-on, interdisciplinary approach that has been producing industrial-strength results for over 130 years. Cogswell prepares students for success in the creative-technology industries by providing an extraordinary, real-world education inspired by the entrepreneurial spirit of our Silicon Valley location. Cogswell's project-based programs are designed to engage the student's imagination and develop their skills in real-world settings alongside industry professionals. Cogswell is regionally accredited by the WASC Senior College and University Commission (WSCUC) and has an average 79% first-year retention rate. Visit cogswell.edu, Cogswell's Instagram, or call 1-855-COGSWELL to learn more about our award-winning programs. For other important regulatory information, please see visit our website at http://www.cogswell.edu/disclosures.
SOURCE Cogswell Polytechnical College
Share this article