WPI Communications Publishes Newsletter Marketing Guide for Physicians

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Special Report Identifies Benefits of Newsletter Marketing for Physicians and Offers Best Practices for Making the Most of a Newsletter Marketing Investment

WPI Communications, Inc., a newsletter marketing firm that has helped professionals build their practices for more than 60 years, recently released a special report, “The Complete Guide to Newsletter Marketing for Your Medical Practice.” The 14-page guide provides practical tips and best practices for physicians aiming to build their practices with a newsletter marketing program.

Similar to professionals in many other health care fields, physicians are facing a new set of challenges. Pressures on physician specialists are more demanding than ever before. Their ability to attract new patients and reach referring health care providers is crucial during normal economic times—but even more so during a still sluggish economy.

In good economies and challenging ones, the most successful medical practices provide top-quality service, and they market their practices consistently and effectively, year-round. A growing number of physicians use newsletters to keep in touch with referring health care providers on a regular basis.

“Newsletters have proven effective for the unique marketing needs of physicians,” said Steve Klinghoffer, president of WPI Communications. “They are especially valued in today’s marketing environment because, unlike traditional advertising, newsletters are not viewed as self-serving and offer the best opportunity for keeping referring health care providers up-to-date.”

“Physicians especially value newsletter marketing because it is cost-effective, reinforces their authority as the local expert in their specialty and keeps their names in front of referring health care providers throughout the year,” Klinghoffer added.

The Complete Guide to Newsletter Marketing for Your Medical Practice” is written not only for physicians interested in starting a newsletter marketing program but also for those looking to make the most of their investment in an existing newsletter marketing program.

Sections of this special report include

  • Build a Solid List: Print and E-mail
  • Develop Excellent Content    
  • Design an Appealing Newsletter
  • Newsletter Marketing Best Practices    
  • Measure and Track Results    
  • eNewsletter Techniques

“As with all marketing programs, return on investment is key, and newsletters are no exception,” Klinghoffer said. “Used consistently over a long period of time, referral-generating newsletters sent by physician specialists pay for themselves. This is a fact I have seen for myself in my 29 years of publishing newsletters. For many of the practices with whom we work, one or two new patients can pay for the annual cost of a newsletter program.”

This free report can be downloaded at http://wpicommunications.com/request/the-complete-guide-to-newsletter-marketing-for-your-medical-practice/.

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or “The Complete Guide to Newsletter Marketing for Your Medical Practice,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://wpicommunications.com.

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Vincent Gragnani
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