Los Angeles, CA (PRWEB) August 07, 2013
On Friday, August 16, 2013, at 12:30 pm ET, the PharmaHelps Network conducts the webinar “Perfect Storm or Perfect Opportunity?” Bob Brown, a partner in medical advertising agency bryantBROWN Healthcare, has been invited to join this online discussion focusing on ways that providers, payers, and the pharmaceutical industry can work together to improve the patient experience and capitalize on the opportunities presented by healthcare reform.
The webinar will examine the most significant changes occurring in healthcare delivery today, including the increased number of patients entering the system, technological advances, the need for accurate metrics, and the greater demand for professional resources and patient empowerment.
In addition to Bob Brown, other panel members include Robert Eidus, MD, MBA, of the Vanguard Medical Group, Cranford, New Jersey. Dr. Eidus is a recognized leader in the area of health quality and outcomes, having spent 12 years affiliated with the National Committee on Quality Assurance, including serving for nine years on the Review Oversight Committee.
The panel also includes Steven Peskin, MD, MBA, FACP, Senior Medical Director of Clinical Innovations at Horizon Healthcare Innovations. Dr. Peskin was also Executive Vice President and Chief Medical Officer of MediMedia USA Inc., served as the CEO of Pharmaceutical Research Plus Inc., and founded Nelson Managed Solutions, a managed care consultancy.
Organizing the panel is Stephen Casey, Managing Director of MedAdvocacy LLC and the PharmaHelps Network. Stephen has extensive experience in many facets of pharmaceutical commercialization: brand management, marketing and sales management, operations startup, market and business development, and portfolio management.
As bryantBROWN partner Bob Brown states, “It is an honor to be part of such a distinguished panel discussing the critical changes occurring in the US healthcare system today.”
To register for “Perfect Storm or Perfect Opportunity?” or for or more information, visit http://www.PharmaHelps.net; the webinar will also be available for viewing after August 16 at http://www.PharmaHelps.net
About PharmaHelps™ Network
The PharmaHelps Network is based on the pharmaceutical industry’s long-held belief that supporting patients is proper and right for the industry, patients, and society. The Network is a consortium of pharmaceutical brands that work to decrease the rate of prescription abandonment by assisting patients with financial and non-financial support programs. PharmaHelps strives to advance the patient healthcare experience and society's understanding of the support that innovative pharmaceuticals contribute. The PharmaHelps Network adheres to the Pharmaceutical Research and Manufacturers Association Guiding Principles for Direct To Consumer Advertisements. The PharmaHelps Network was founded and is managed by MedAdvocacy LLC. For more information, visit http://www.PharmaHelps.net; you may also call Stephen Casey at (888) 392-8881, or email him at Steve.Casey(at)MedAdvocacy(dot)com.
About bryantBROWN Healthcare
bryantBROWN Healthcare, the home of “nice people, mean creative,” is an award-winning healthcare communication agency that plans and implements strategic-driven promotional and educational campaigns for healthcare brands. For more than a decade, bryantBROWN has developed medical advertising targeting consumer and professional audiences in all media—web, broadcast, and print—“everywhere in healthcare.” For more information about all the benefits that branding, advertising, social media, and public relations campaigns created by bryantBROWN Healthcare offer to medical device manufacturers, pharmaceutical companies, biotechnology companies, hospitals, health information technology firms, and advocacy organizations, visit bryantBROWN’s new website: http://www.bryantbrown.com; Or call Bob Brown at (310) 406-2460, extension 101.