Los Angeles, CA (PRWEB) August 28, 2013
Award-winning medical advertising agency bryantBROWN Healthcare has released a new edition of their highly popular guide “Picture the Possibilities: Using Comic Strips and Graphic Novels in Healthcare Marketing and Patient Education.” It is designed to help professionals in medical marketing and healthcare advertising understand the value of a comic strip or graphic novel in helping to sell, teach, and motivate more visually.
More and more pharmaceutical companies, biotechnology companies, medical device manufacturers, hospitals, and other healthcare organizations are exploring new ways to use the comic strip or graphic novel to promote products and services. Comic strips and the graphic novel are truly a versatile tool for healthcare marketing and medical advertising.
Healthcare marketers and educators recognize the graphic novel may be ideal for applications including educating patients, teaching healthcare professionals, training sales representatives, and entertaining and motivating employees. Now, more than ever, comic strips and the graphic novel are relevant and effective as a generation that grew up on them enters the market as physicians, nurses, payers, patients, caregivers, and sales reps for pharmaceutical and medical device companies.
As bryantBROWN partner Bob Brown states, “The potential applications of comic strips and graphic novels as a visual learning and selling tool are as limitless as the imagination.”
For a free download of “Picture the Possibilities: Using Comic Strips and Graphic Novels in Healthcare Marketing and Patient Education,” visit http://www.bryantbrown.com/resources/picture-the-possibilities or call Bob Brown at 310.406.2460 x101.
About bryantBROWN Healthcare
bryantBROWN Healthcare, the home of “nice people, mean creative,” is an award-winning medical advertising agency that plans and implements strategic-driven promotional and educational campaigns for healthcare brands. For more than a decade, bryantBROWN has developed healthcare communications targeting consumer and professional audiences in all media—web, broadcast, and print—“everywhere in healthcare.” For more information about all the benefits that branding, advertising, social media, and public relations campaigns created by bryantBROWN Healthcare offer to medical device manufacturers, pharmaceutical companies, biotechnology companies, hospitals, health information technology firms, and advocacy organizations, visit bryantBROWN’s new website: http://www.bryantbrown.com. Or call Bob Brown at (310) 406-2460, extension 101.