New Book Explores How to Attract, Retain and Fulfill Physicians in Medical Careers

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With many physicians burning out in their profession, Dr. Olayiwola, family physician and industry leader, examines challenges confronting the profession, offering fresh perspectives on how to survive and thrive in this exciting new book release and book tour.


Dr. J Nwando Olayiwola, MD, MPH, CPE, FAAFP

Amazing book for all levels in the medical field and for those that are pursuing a medical career. Very inspirational. It was for me a great reminder of why I chose to be a physician and why I love to be one so much. A great read.

Is it possible to reverse a troubling trend in medicine by important introspection? Is medicine for everyone? In 2012 an Urban Institute study of about 500 primary care doctors, found that 30% of early to mid-career physicians ages 35-49 were planning to leave their practices within 5 years; among physicians over 50 years old, this figure exceeded 50%. Approximately half of the 7,200 doctors surveyed in a Mayo Clinic study reported at least one symptom of burnout, which can be precursory to medical error. Medicine, they have concluded, is a ‘tough job’.

Or is it? What if medicine, and being a doctor is not a job? That is the provocative core of Dr. J. Nwando Olayiwola’s new book, Medicine is Not a Job: The Secret Every Physician and Physician Hopeful Should Know, released by Inspire Health Solutions, LLC. Dr. Olayiwola, MD, MPH, FAAFP (@DrNwando), a family physician, primary care expert, researcher, and associate professor wrote this compelling and persuasive book for students contemplating careers in medicine, physicians practicing medicine, and physicians considering exiting the field entirely. The book comes at a time when medicine, particularly primary care, is becoming harder to practice and increasingly stressful.

Also an Associate Director of the Center for Excellence in Primary Care at the University of California, San Francisco (UCSF) and CEO of Inspire Health Solutions, LLC, Dr. Olayiwola first shared the message of this book in a keynote speech for the Envision/National Youth Leadership Forum in Berkeley, CA in the summer of 2014. She was a tremendous inspiration for approximately 250 high school students from all over the United States interested in careers in medicine.

Laura Ibidunni, a pre-med post baccalaureate student at Southern Illinois University working with Envision that summer, said that students were so inspired by Dr. Olayiwola’s talk, “… she painted a very real picture that it wasn’t all roses, but in the end, the students felt even more encouraged about this career path.”

“I practice medicine every day and I still need a book like this,” comments Dr. Soussan Ayubcha, MD, MHSA, FAAFP, a practicing family medicine physician in New York City. “Sometimes we need to be reminded of why we chose this field in the first place, and this book does just that.” Dr. Tom Bodenheimer, MD, MPH, international primary care guru and co-founder/Director of the UCSF Center for Excellence in Primary Care describes this as “a short, attractive, easy to read booklet for young people wanting to enter the medical profession.”

The secret to the success of the book is the strategic “Top 5 Reasons” countdown approach that Dr. Olayiwola uses to make her point, landing on the difference between a job and a calling. She recounts her personal story and actual experiences as a doctor to explore the motivations for becoming a doctor and continuing as a doctor. Dr. Olayiwola kicks off a book tour this July and hopes to inspire and encourage future and current physicians across the nation.

Medicine is Not a Job is available online at: or

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J. Nwando Olayiwola
since: 08/2012
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