Members Credit Union Partners with CU RateReset and PFP | The Family Security Plan® to Offer KNOCK KNOCK Platform in a Unique Way

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Award Winning CUSO Announces Partnership to Advance Digital Solutions

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"At Members Credit Union we strive to provide frictionless lending experiences for our members. The combination of KNOCK KNOCK and our already existing partnership with PFP | The Family Security Plan® made this decision a ‘no brainer’.” Bob Donley CEO/President, Members Credit Union.

CU RateReset, a CUSO which provides an award-winning digital platform called KNOCK KNOCK, today announced a partnership with Members Credit Union and PFP | The Family Security Plan® to offer the KNOCK KNOCK platform. The KNOCK KNOCK platform assists credit unions with loan retention, loan reset, loan generation, loan recapture and digital pre-approvals. Each solution is designed to enhance the member experience and assist the credit union in its digital transformation strategy. The Pre-Screen tool on KNOCK KNOCK gives credit unions FinTech lending capability with no loan applications required.

“We are very excited about this partnership because of the connection we have built between KNOCK KNOCK and PFP | The Family Security Plan®. Members Credit Union will be the first credit union to have a third-party firm help promote the value of KNOCK KNOCK to its members.” said Keith Kelly, CEO of CU RateReset. “The acceptance rates of our digital offers are already extremely high and with the help of PFP | The Family Security Plan®, and their incredible process, we are expecting the results to be even better.”

"At Members Credit Union we strive to provide frictionless lending experiences for our members. The combination of KNOCK KNOCK and our already existing partnership with PFP | The Family Security Plan® made this decision a ‘no brainer’.” said Bob Donley CEO/President of Members Credit Union.

“When I first learned about the KNOCK KNOCK platform I knew it was a perfect fit. The Reset Auto program at CU RateReset will allow our professional sales representatives to educate members on the benefits of Life, Disability, Critical Illness and Accident Insurance. At the same time the member will also be able to lower their monthly auto payment and obtain better coverage. It is a win, win, win for everyone.” said Frank DeDonato, VP New Business at PFP | The Family Security Plan®.

About Members Credit Union:
Members Credit Union is a member-owned, not-for-profit financial cooperative based in North Carolina with headquarters in Winston-Salem. We offer a full portfolio of financial service products while charging fewer and lower fees than the larger for-profit banks. All deposits are federally insured up to $250,000 by the National Credit Union Administration (NCUA), and backed by the full faith and credit of the United States Government. As a service-oriented not-for-profit, our goal is to serve members, not wealthy shareholders. That’s because we believe members are more valuable than profit.

About PFP | The Family Security Plan®:
PFP | The Family Security Plan brings a multitude of products and services to credit unions and their membership. Our approach is unique, building relationships with credit union members through a variety of touch points, including branch operations, business development, call center processes, digital marketing and social media. Our products include Whole Life, Disability, Critical Illness and Accident Insurances all helping to protect the financial future of each member. In addition to our insurance products, we provide tremendous support through other channels to promote credit union membership, member engagement and cross sold-services to our credit union partners.

About CURateReset: 
CURateReset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. Both Reset Auto and Reset Mortgage, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The Digital Pre-Approval Solutions make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. For more information on CURateReset visit

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