The Rise of the Metrosexual Man Spurs Growth in the Global Men’s Grooming Products Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Men’s Grooming Products. The global market for Men’s Grooming Products is projected to reach US$43.6 billion by 2020, buoyed by the rise of the new metrosexual male and changing perceptions of masculinity beauty.

Men’s Grooming Products: A Global Strategic Business Report

Follow us on LinkedIn – Men across the world are becoming increasingly beauty and image conscious, and therefore are paying more attention to their looks. Millennial-generation men and young-adult males are questioning gender boundaries as a result of which social taboos associated with the use of male grooming products are slowly disappearing. Given the increasing association of good grooming with personal confidence, both young males and baby boomers are willing to spend more money and time on elaborate grooming routines. Male grooming products are therefore expanding from traditional shaving products, deodorants and basic bath and hair care products to sophisticated makeup cosmetics such as concealers, skin whitening solutions, and sunscreens, among others. The frequency of purchase in the men’s skincare market is steadily increasing, with moisturizers, anti-aging creams, and skin-whitening formulations witnessing robust growth in demand.

The size of the men’s toiletries market is poised to surpass men’s shaving products market. From a small niche, the men's grooming market is emerging as one of the fastest growing segments of the cosmetics industry, unlocking new opportunities for manufacturers operating in the relatively saturated and fiercely competitive female cosmetics market.

The market will continue to witness product innovation and new product launches. Leading manufacturers are introducing exclusive male product lines as well as male variants of their popular brands. Strong advertisement and promotional campaigns backed by celebrity endorsements, and the growing influence of print, audiovisual and digital media are driving home the persona of the metrosexual man who takes pride in his appearance and spends on finer and sophisticated things in life. Metrosexual and ubersexual grooming fads are quickly transcending the boundaries of age, economic and social class, and geographic regions. Particularly the mancession and manscaping trends, the Movember movement, and retrosexual fashion fads considerably influenced the men’s shaving products market in recent years.

As stated by the new market research report on Men’s Grooming Products, Europe represents the largest market worldwide. Developed economies dominate the global market for men’s grooming products by virtue of being early adopters, and high per-capita spenders on beauty and personal care products. Developing economies, spearheaded by Latin America, are poised to register the fastest growth during the analysis period, bolstered by positive macroeconomic factors and changing lifestyles. Men’s toiletries represent the largest as well as the fastest-growing product group.

Major players in the market include Avon Products Inc., Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Energizer Holdings Inc., The Estée Lauder Companies Inc., Johnson & Johnson, Koninklijke Philips N.V., L'Oréal Group, Mirato S.p.A., Procter & Gamble Company, PZ Cussons Plc, and The Unilever Group, among others.

The research report titled “Men’s Grooming Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry segments, trends, growth drivers, restraints, market share, size and demand projections and forecasts. Major geographic regions covered include the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, Mexico, and Rest of Latin America). The report also offers coverage on mergers, acquisitions, product launches and other strategic industry activities of major global and regional players. Product groups/segments analyzed include Toiletries (Bath & Shower Products, Hair Care Products, Skin Care Products, and Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades).

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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