Women’s Menstrual Cycle Monitor app launched with a surprising twist: an optional app for their partners

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This Matters Ltd, UK based start-up, announces the release of two discrete menstrual cycle monitoring apps for the iPhone/iPad.

Menstrual Cycle Monitor (MCM) app icon

Menstrual Cycle Monitor (MCM) app icon

As a woman’s menstrual cycle is unique, so too is her rationale for monitoring her cycle, which will change over time. So if an app were to be truly useful, it would have to be able to cope with her changing requirements.

Simply branded ‘MCM’, the first is a feature-rich app designed specifically for women who want to master their menstrual cycle. Every woman’s cycle is unique and varies in intensity and length at different times in her life. Recording, reviewing and understanding her cycle is essential if she wants to be prepared, to plan ahead, to be in control.

“I used to keep my key cycle dates in a desk diary but when it was superseded by online calendars that I share with family, colleagues and friends, I thought it was time to find a more private and sophisticated recording method. An app for my smartphone that might also save me having to manually calculate my ovulation and next period due dates,” says MCM co-creator Nicky Allison. “Like many other women, I don’t have a regular cycle and I soon realised that none of the period trackers available were advanced enough to cope. Most were just un-editable calendars.”

“I wanted to find out what other women might want and need from their ideal monitoring tool, so over the next six months I interviewed a broad range of women: some who did and some who didn’t want to get pregnant, or who wanted to space their children; women whose cycles were in flux after pregnancy, after coming off the pill, or were pre-menopausal; women who wanted to schedule key meetings for when they were at their best; women who wanted to track specific symptoms they were experiencing that were cause for concern, so they could take that information to a medical professional - to list but a few.”

“What became clear was that, as a woman’s menstrual cycle is unique, so too is her rationale for monitoring her cycle, which will change over time. So if an app were to be truly useful, it would have to be able to cope with her changing requirements.”

MCM provides simple, innovative and flexible ways to record, review, edit, predict and export menstrual cycle information for women, at any stage of life. Its customisable Tracker keeps a secure record of every cycle day and all notable events as they happen - periods / missed periods, flow, spotting, mood changes, PMS, PMS symptoms, intimacy and notes. Filter the Tracker to create and export detailed reports which can be opened in any spreadsheet program for further analysis.

Users scan through future cycles with MCM’s unique Predictor in which period, ovulation, sperm life and PMS indicators are clearly marked, along with the cycle day number, fertility status and date. The Predictor recreates its forecast from the Tracker at the start of each new cycle to ensure that the predicted information is as accurate as it can be.

MCM also includes a range of practical advice to help alleviate and often greatly reduce period pain and PMS symptoms and a glossary that explains all things menstrual.

“Surprisingly, many partners of the women who helped us develop and test the app, were interested in the project,” says MCM co-creator Gavin Howard. “Navigating through a partner’s menstrual cycle can be pretty tricky. It’s easy for a man to feel that he can never do the right thing and that the best way to deal with those sensitive times of the month is to just stay out of the way.”

“The ‘not knowing’ was often a source of friction between partners, especially when trying for a baby. One tester wished she could give her partner a crystal ball, to know exactly which cycle day she was on. We started to think how this friction might be reduced if he did know when his partner might be suffering from premenstrual syndrome (PMS), when her period was due and when they (as a couple) were most likely to get pregnant - without having to ask. So we started working on an app for partners.”

‘MCMM’ is the Menstrual Cycle Monitor for Men, an optional partner app to MCM. A very simple, yet powerful concept. For couples who want to, the MCM Predictor on her device can be shared with the MCMM on his, at the start of each new cycle. MCMM also includes a range of top tips, practical advice to help alleviate her PMS symptoms and a glossary that explains all things menstrual so that he too can understand what it’s all about.

Now both can keep track and plan ahead with confidence.

For more information, please go to the website http://mcm.thismatters.co.uk.

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Notes To Editors:
MCM is available to download now from the Apple App Store priced at £1.49.
MCMM is available to download now free from the Apple App Store.
Download Media Kit from: http://mcm.thismatters.co.uk/media/MCM-M_Media_Kit.zip

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Nicky Allison

Gavin Howard
@MCM_ThisMatters
since: 11/2013
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