Merchant Mobile Apps Drive Consumer Adoption and Engagement

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Mercator Advisory Group research report highlights key differentiating factors within merchant mobile app landscape.

One of the 10 exhibits in this research report

Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity.

Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants’ success in sustaining relationships with their customers. A new research report from Mercator Advisory Group, Merchant Mobile Apps: Much More Than Payments, provides insight on the current state of merchant mobile apps in the United States, with support from Mercator’s survey data on consumer behavior in the U.S.

“Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity,” commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.

Highlights of this research report include:

  • Merchant mobile app market landscape
  • Differentiating mobile app features and functions
  • Primary data showing consumer preferences in mobile app use
  • Direction of mobile app-based payments
  • Future opportunities for merchant mobile apps

This report is 19 pages long and has 10 exhibits.

Companies and other organizations mentioned in this report: Amazon, Apple, Burger King, CardFree, Cheesecake Factory, Chipotle, Cumberland Farms, CVS Health, Domino’s, Dunkin’, ExxonMobil, Federal Reserve Bank, Google, Gulf Oil, Kohl’s, McDonald’s, PayPal, Pizza Hut, Panera Bread, Samsung, Shell, Starbucks, Subway, Target, Walmart.

Members of Mercator Advisory Group’s Merchant Services continuous advisory practice have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

For more information and media inquiries, please call Mercator Advisory Group's main line: 1-781-419-1700, send email to media@mercatoradvisorygroup.com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Karen Yetter
@MercatorAdvisor
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