New York, US (PRWEB) August 15, 2013
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According to a new report on the state of the market in the first half of 2013, merger and acquisition (M&A) activity in the media and marketing industry is being stimulated by social media requirements and analytics.
The Media and Marketing Industry M&A Report for Half Year 2013 report published by independent investment bank, Berkery Noyes, revealed that while deal volume stayed relatively stable – 794 deals were carried out in the first half of 2013, compared to 800 in the second half of 2013 – the total value of the deals carried out fell by 37 per cent to $29.4 billion.
HY2013 saw a number of big value deals with the top 10 largest acquisitions accounting for 57 per cent of the total value for the half year. BC Partners’ $4.42 billion buyout of Springer Science & Business Media was the largest deal of the period, but Yahoo!’s $1.10 billion purchase of Tumblr stood out in terms of headlines and was also the biggest deal involving internet companies.
Six deals were carried out during the first half of 2013 that exceeded the $1 billion threshold – as also happened in the first half of 2012. In terms of specific areas of the media and marketing sector, consumer publishing saw the largest half-to-half year rise between the last half of 2012 and first half of 2013, with the number of deals rising by 21 per cent, with M&A rising in the entertainment segment by 11 per cent and B2B publishing experiencing a rise in transactions of five per cent.
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