MessageGears Appoints Marketing Technology Leader Roger Barnette to CEO

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Former IgnitionOne president plans to accelerate MessageGears' push into the enterprise

Mr. Barnette appointed to MessageGears CEO

Roger brings significant leadership, operations and marketing technology experience, and an impressive track record growing young companies into industry leaders.

MessageGears, an enterprise email marketing software vendor with a unique product architecture, has appointed long-time Atlanta marketing technology executive Roger Barnette to CEO. Barnette takes over for founder Dan Roy, who will oversee MessageGears' enterprise platform as SVP of Product Development.

Barnette is taking the leadership reins at a time of rapid growth for the company. MessageGears’ revenue is up 120 percent thus far in 2016 compared to the first 10 months of 2015, led by enterprise customers Expedia, Runkeeper, and Travelocity. The number of email marketing messages sent by companies using MessageGears is also increasing rapidly. Over the past year, MessageGears has delivered an average of one billion messages every month, an increase of over 300 percent from 2015.

MessageGears continues to differentiate itself through a unique product architecture that enables Fortune 500 companies to send millions of highly personalized marketing messages in real-time. Their “Hybrid Cloud” technology gives marketers secure and easy access to all of their customer and business data in real time whether it lives on-premises or in a cloud-based system. This approach – which only MessageGears offers – promotes marketing agility, enterprise-grade security, and zero-maintenance of message delivery systems.

Barnette has extensive experience leading and growing marketing technology businesses. Prior to MessageGears he was founder and president of IgnitionOne (formerly SearchIgnite), which he grew into one of the world's largest digital media platforms. Before IgnitionOne, Barnette was President of Biltmore Communications and founder and CEO of eTour, an internet marketing company bought by

“This is an exciting day for me,” says Barnette. “I’ve been following MessageGears for some time and have witnessed first-hand its development from early stage company to established startup with a strong team, product, and client foundation. In order to continue this momentum, we plan to double-down on sales and marketing while continuing to invest in engineering resources.”

“I’m very happy to announce Roger’s appointment and role at MessageGears,” says Roy. “He brings significant leadership, operations and marketing technology experience, and an impressive track record growing young companies into industry leaders. We look forward to his help in guiding MessageGears through its next phase of growth, and establishing MessageGears as a leader in email marketing technology for large enterprises.”

About MessageGears
MessageGears is the first and only email marketing service to combine the power and security of on-premises software with the efficiency and scalability of cloud delivery. MessageGears’ unique hybrid architecture provides an extraordinary combination of data integration, data security, and cost-savings for Fortune 500 companies and data-savvy marketers around the world. Founded in 2010, MessageGears is based in Atlanta, Georgia. For more information please visit


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