San Francisco, CA (PRWEB) January 24, 2014
Collateral as we knew it, is dead. It was created in silos by product marketing, sales enablement, recruitment or customer support professionals in one-off’s or as part of a launch.
Often the result of the feverish efforts of a few bright people rushing to reach a deadline, and once born, it died. According to analyst firm Sirius Decisions, 70% of content created by marketing is never used by salespeople.
What will replace old style collateral?
In this eBook we explain and illustrate:
1. How to create and structure component based value messaging aligned with buyer needs,
2. How to adapt content components to create website content, brand messaging, sales-ready messaging and customer-service conversations,
3. How to deliver the right content at the right time to create competitive advantage.