Metadata.io Now Integrated with G2 Buyer Intent Data

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Autonomous demand generation platform operationalizes G2 buyer intent data to automate campaign execution with highly targeted audiences

Metadata.io Now Integrated with G2 Buyer Intent Data

“Our new integration with G2 will power Metadata campaigns with one of the best buyer intent data sources in the market. Metadata and G2 customers can now accurately target the buying committee at companies who are deep in a research or buying cycle on G2," said Jason Widup, VP Marketing, Metadata

Metadata.io, the autonomous demand generation platform, announced the availability of an integration with G2 Buyer Intent data, available to mutual customers through G2’s integration hub. With this integration, G2 and Metadata.io help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent.

B2B marketers can now build and target G2 audiences directly from the Metadata platform using G2 Buyer Intent data. Whether the company visits the G2 category page, a competitor page, or vendor profile, Metadata builds custom advertising audiences and automatically targets them with ads across Facebook, LinkedIn, and programmatic display, ultimately converting them into inbound marketing-qualified leads and pipeline.

“Our new integration with G2 will power Metadata campaigns with one of the best buyer intent data sources in the market. Metadata and G2 customers can now accurately target the buying committee at companies who are deep in a research or buying cycle on G2," said Jason Widup, VP Marketing, Metadata.

With this new automated integration, marketers can sync Metadata and G2 accounts to auto-target companies who are actively researching on G2. Users can select firmographic, technographic, and demographic criteria to fine tune the ideal customer profile and refine audience selection for campaign experiments. These audiences are set up dynamically in Metadata, get tested in hundreds of campaigns and will refresh, saving marketers hours of manual work downloading and uploading static contact lists.

“G2 is where tech buyers come to research, compare, and buy their software. Tech marketers everywhere can now tap into these highly contextual buying signals to power their Metadata ad campaigns and trade in their spray-and-pray approaches for contextually-targeted ad strategies that improve engagement and convert,” said Mike Weir, Chief Revenue Officer, G2.

Integrating G2 Buyer Intent with Metadata.io enables teams to:
-Create Custom Audiences for campaign experiments.
-Reach In-Market Buyers by serving targeted ads to buyers actively researching a company’s profile, category, or competitors on G2.
-Automatically Test Go-To-Market Messaging with ad creative and content with zero manual work

Metadata customers can integrate G2 on Metadata’s integration page to create G2 audiences starting today. The audience will be refreshed daily, new accounts will get added, and accounts older than the number of days specified in the configuration, will be removed from the audience.

For more information:
Visit G2’s page and read Metadata’s blog.

About Metadata
Metadata is a demand generation platform that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform generates demand from target accounts and converts them to customers much faster than legacy methods. Demand marketers from companies like Zoom, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata. Drive outcomes today at https://metadata.io/.

About G2
G2 is the world’s largest B2B Marketplace featuring 85,000+ product listings and 1,000,000+ authentic reviews. 4 million monthly software buyers use the platform to connect with sellers they can trust, based on AI-driven insights and recommendations from the world’s largest B2B data cloud. All reviewers are verified by LinkedIn or business email, and G2’s team of Moderators vets each and every review for quality.

G2 is eliminating “the magic” in technology buying by providing real-time buyer insights, and empowering B2B buyers to make informed decisions with LinkedIn-verified user reviews. G2 has shifted the focus to real customers, active buyers, and the increasingly innovative marketplace of B2B technology buying.

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