Michael Carroll Named President of Metter Interactive

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Metter Interactive, a digital marketing agency headquartered in Bethlehem, Pa., announced today that Michael Carroll has been named President and will oversee all operations, digital marketing services, and growth initiatives. The Lehigh Valley-based agency, who works with clients throughout the U.S., has experienced tripled digit percentage growth in 2013 and continues to add to a staff of online marketers, designers, developers, and account service personnel.

Michael Carroll named President of Metter Interactive

Our continued growth is due to our ability to understand how digital marketing impacts the entire marketing-to-sales process.

Michael Carroll, partner and Vice President of Business Development, has been named President of Metter Interactive, it was announced today by Charles Metter, Founder and Chief Financial Officer. In this role, Carroll will oversee all of Metter Interactive’s operations and growth initiatives.

“Michael knows the digital marketing space like few others do and is uniquely qualified to head up Metter Interactive,” said Charles Metter. “Throughout his career, he has proven to be both an effective leader and a thought-leader in the constantly evolving digital marketing space. Now he'll use those skills to accelerate Metter Interactive’s continued growth.”

Over the past year, Metter Interactive has more than doubled both revenue and staff resources with Carroll overseeing digital marketing services and business development.

“Our continued growth is due to our ability to understand how digital marketing impacts the entire marketing-to-sales process,” said Carroll. “We do not view individual disciplines like search, creative, and social as independent practices. To be great, you have to understand all of those components and how they impact each client’s brand and their customers’ experience.”

Carroll has been at Metter Interactive since 2005, when he joined the agency as an online visibility consultant, becoming a partner in 2008. In 2003, he joined a public relations agency based in Washington D.C., gaining experience with Fortune technology companies including Northrop Grumman, Symantec, and Polycom. In 2004, he worked as an Internet marketing consultant with ThomasNet, where he managed online advertising campaigns and website solutions for industrial and B2B clients. He holds a B.A. in advertising and journalism from Bloomsburg University of Pennsylvania.

Metter Interactive is a digital marketing agency specializing in delivering WebCentric marketing solutions that are built on strategy, creative, technology, and experience. For more information visit http://www.metterinteractive.com, follow @m3tter on Twitter, or call 610-419-4510.

About Metter Interactive

Metter Interactive is a digital marketing agency specializing in WebCentric marketing solutions. We deliver stronger, more visible brands through strategy, creative, technology, and experience focused on engaging users and driving measurable results.

Headquartered in Bethlehem, PA, Metter Interactive is located between Philadelphia and New York City and services clients in business-to-business, technology, and other challenging markets. We generate ROI for our clients through development and delivery of branding, content, usability, design, and digital marketing strategies that put them in front of buyers at the right time with the right message.

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Katrina Sorrentino
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