Marketing automation is an important component for our B2B clients in helping to generate and nurture leads.
Bethlehem, PA (PRWEB) September 19, 2013
Metter Interactive, a digital marketing agency specializing in Webcentric™ strategy, creative, technology, and user experience solutions, announced today that the agency is now an agency partner for Pardot Marketing Automation, a salesforce.com company headquartered in Atlanta, Georgia. Pardot’s agency partner program includes select digital marketing experts who help businesses improve their use of marketing automation as part of their overall marketing and lead generation strategies.
“Marketing automation is an important component for our B2B clients in helping to generate and nurture leads,” said Michael Carroll, president at Metter Interactive. “Pardot is a great fit in technology, service, and value for our clients and provides a platform for our agency to deliver content, improve user engagement, and provide meaningful measurement and analysis.”
Founded in 2007, Pardot is a leading software-as-a-service (SaaS) marketing automation system designed to create, deploy and manage online marketing campaigns. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to further generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Located in Atlanta, Georgia, Pardot has a growing client base of more than 1,500 organizations ranging from small and mid-sized businesses to divisions of large enterprise organizations.
As a Pardot agency partner, Metter Interactive is authorized to resell Pardot marketing automation services and assist clients in integrating sales and marketing systems with the support of the company’s extensive technology and consulting resources. For more information about Metter Interactive, visit http://www.metterinteractive.com, follow @m3tter on Twitter, or call 610-419-4510.
About Metter Interactive
Metter Interactive is a digital marketing agency specializing in Webcentric™ strategy, creative, technology, and user experience solutions. We deliver stronger, more visible brands through strategy, design, and content focused on engaging users and driving measurable results.
Headquartered in Bethlehem, PA, Metter Interactive is located between Philadelphia and New York City and services clients in business-to-business, technology, and industrial markets. We generate leads and ROI for our clients through development and delivery of branding, content, usability, design, and digital marketing strategies that put them in front of buyers at the right time with the right message.
About Pardot, a Salesforce.com Company
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features certified CRM integrations with Salesforce.com and other platforms, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information on Pardot’s agency partners, visit http://www.pardot.com/partnership-type/agency.