"We are MIWD." Our new logo serves to solidify our message to our consumer.
Gratz, PA (PRWEB) August 26, 2013
MI Windows and Doors announced a new design of their logo that will debut on new signage outside each of their manufacturing locations. The change follows a series of organizational adjustment triggered by an ownership transition early this year. After functioning under JT Walker Industries for over 60 years, the current management team made the decision to purchase the company from JT Walker and venture forward as a private, independent business in January.
The new logo embraces the forward movement of the company while still staying true to the brand already in place. “We wanted a cleaner, more bold look and feel, but didn’t want to sacrifice the brand our customers know and love,” stated Patrick Schutte, Director of Marketing. “Our designers teamed up to create a logo that sticks to our roots, but will also focus our efforts toward the mantra ‘We are MIWD.’ Our new logo serves to solidify our message to our consumer.”
The new logo will be used primarily on signage, apparel, and for web applications where the former logo proves less effective. It features the name of the company, MIWD, in bold white letters against a black background. Tying new to old, the signature red boxes are present above the I. The company’s tag line, “Seeing You Through,” has remained dominant and will be placed below the logo wherever practical. Several approved variations of the logo are available in the MIWD Logo Usage Guide. Dealers can log into the Dealer Portal at miwd.com to acquire a copy of the guide, or they can email kewillard at miwd.com to get one.
Founded in 1947, MI Windows and Doors is one of the nation's largest suppliers of energy efficient vinyl, aluminum, and composite windows and doors. With plants across the country, MIWD offers a broad spectrum of windows and doors backed by exemplary customer service. The company's character, integrity, and commitment are exemplified by the people that represent it nationwide. For more information about MIWD visit http://www.miwd.com.