Small businesses often get marketing confused with branding, and end up trying to follow the business models of industry giants like Apple or Google, ultimately spending themselves out of business. But we’re going to help them get their brands unstuck.
Miami, Fla. (PRWEB) October 15, 2013
The leading Miami entrepreneurs group, Renegade South Florida Entrepreneurs (RSFE), will unveil the ‘branding code’ at its next chapter event, to be held in Hollywood, Fla., on Oct. 30, 2013, from 3-6 p.m. With the help of RSFE member and guest speaker, branding specialist Alex Miranda of The Creative Complex, attendees will also be exposed to an insightful discussion about the differences between branding and marketing. Professionals and business owners can register for the free event at http://www.nobsmiami.com/event.
In partnership with the No. 1 direct-response marketing group in the world, Glazer-Kennedy Insider’s Circle (GKIC), RSFE Director Andrew Cass announced that entrepreneurs seeking quantifiable, results-driven branding techniques will be offered the opportunity to learn more through case studies and exhibits at the event. “Small businesses often get marketing confused with branding, and end up trying to follow the business models of industry giants like Apple or Google, ultimately spending themselves out of business,” Cass said. “But we’re going to help them get their brands unstuck, and show them how to avoid at least seven major misconceptions that have kept many business owners from growing and staying strong long-term.”
James Heaton of Tronvig Group said the brand is what remains after the marketing has swept through the room. “The brand is ultimately what determines if you will become a loyal customer or not,” Heaton explained in a recent article. “The marketing may convince you to buy a particular Toyota, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for the rest of your life.”
In agreement with Heaton, The Creative Complex founder Alex Miranda said he is thrilled to have the chance to share with other RSFE members and guests his perspective of proper brand management, and its close but separate ties to marketing tactics. Miranda assists companies in entertainment, such as the acclaimed Mansion Nightclub in Miami, to find an image that is representative of their mission, purpose and goals. “If business owners crave long-term success, they need to know how these elements are different, yet interdependent when building a brand’s public perception.”
First-time guests are invited to join other entrepreneurs at the RSFE ‘Branding Event’, free of charge. They are also encouraged to attend a brief orientation meeting, at 2 p.m., to receive up to $1,000 in free gifts from the top direct-response marketing group in the world [GKIC]. More details are available at http://www.nobsmiami.com/event.
About Renegade South Florida Entrepreneurs/GKIC Miami Chapter
RSFE is in partnership with GKIC, the world's leading direct response marketing organization, and also with InfusionSoft, the top all-in-one sales and marketing software built for small businesses.
The RSFE events are where South Florida’s brightest entrepreneurs gather to discuss ideas and help each other achieve breakthroughs in their businesses.
Host and Chapter Director Andrew J. Cass is co-author with marketing guru Dan Kennedy in The Ultimate Success Secret: South Florida Edition.
Andrew is also a Direct Sales and Marketing Strategist, 'Dan Kennedy Certified' Business Advisor, speaker, and owns his own Mobile Marketing business. Additional information is available at http://nobsmiami.com.