Shavel Home Products Launches a MicroFlannel® Informational Website

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Shavel Home Products recently launched an informational site about their popular MicroFlannel® fabric. MicroFlannel® is a patented innovative new fabric.

micro flannel

Multi-generational home textiles company Shavel Home Products, known for their large selection of bedding, blankets and throws sold all over the world, launched an informational website for their MicroFlannel® fabric and products. Shavel has more than 85 years of experience in the textile industry and the company introduced the innovative MicroFlannel® fabric five years ago. The informational website was created with the goal of providing a place for customers to learn more about the technology behind MicroFlannel® as well as for distributors to connect with the brand.

MicroFlannel® is a fabric designed specifically for optimal comfort without the weight of a flannel material. The team at Shavel used technological advances in fabric to improve the warmth of flannel with soft breathability and wicking characteristics to create the unique MicroFlannel® fabric. Made from 100% polyester, MicroFlannel® is then brushed on both sides for extreme softness. The hand quality of the fabric is similar to a lightweight fleece, which succeeds in keeping customers warm without feeling like a heavy weighted sheet or blanket. MicroFlannel® is machine washable, and the lightweight fabric retains less water which leads to a faster drying time. Customers get a long lasting product that will save them on energy costs thanks to the speedy wash and drying times.

Shavel chose to create the MicroFlannel® site to publish current information about the fabric as well as news updates and to maintain a distributor list. The site has a dedicated page to the benefits of the unique fabric, which includes anti-pilling, shrink resistant, anti-fading qualities and more. The MicroFlannel® bedding sheets are also specifically designed to fit deep pockets so there’s never any doubt about mattress fitting. A separate product page offers insight into the many uses for MicroFlannel®, whether it’s bedding, blankets, or other applications for the high quality fabric.

MicroFlannel® products have already received high marks from publications in the few years it’s been available. Good Housekeeping’s testers picked MicroFlannel® as the top pick for softness in their list of “Best Bedsheets” in 2012. Word has spread and customers from all over leave positive reviews on websites about the quality of the fabric. Customers who love flannel cotton but dislike the weight of it are flocking to the lightweight warmth and softness of MicroFlannel®.

The new MicroFlannel® site also aims to give visitors a central location to find retailers in their area or online. Additionally, companies wishing to distribute MicroFlannel® can inquire about the fabric through the MicroFlannel® site. To learn more visit

Shavel Home Products is a multi-generational textiles company that has been in the business for more than 85 years. The company sells a variety of luxury home textile products including blankets, bedding, throws, and more. Shavel is one of the few textile companies to offer licensed Supima® products, MicroFlannel bedding and blankets, and other luxury textile products.

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Shana Silverman
Eight Oh Two Marketing
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