The value of online reputation is a whole other level of currency for Millennials, and sharing brands have a chance to cash in.
San Francisco, CA (PRWEB) October 18, 2013
The Sharing Economy and Millennials report published by MindSwarms, a disruptive digital market research platform, articulates a distinctly different version of the American Dream for the younger generation. A down economy has made this path difficult for Millennials, and “sharing brands” have enabled Millennials to enjoy rich products and experiences without the pressures of ownership. The video and full report from the Sharing Economy and Millennials study are available on the MindSwarms blog.
“Millennials are chasing the American Dream and they’re using whatever tools necessary to get there,” says Tom Bassett, founder and CEO of MindSwarms. “The value of online reputation is a whole other level of currency for them, and sharing brands have a chance to cash in.”
Millennials’ experience with online brands and relationships has built a level of trust. With that foundation, “sharing brands” like ZipCar, Getaround, Airbnb and TaskRabbit allow them to be more experimental, open, fearless, spontaneous, and fulfilled by the reward of the experience. For a generation that values convenience over ownership, sharing brands are shaping the lives of Millennials, and the Sharing Economy is enabling their version of the American Dream.