Mission Data Helps National Geographic Extend Laughs, Fun Facts for Kids of All Ages with Just Joking for iPad and iPhone

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Mobile App Based on the Popular Children’s Book Series Ranked in TopAppCharts' Top 20

Mission Data's collaborative approach helped us to extend the essence of our print products into engaging digital experiences.

Amid rapidly expanding use of mobile devices for research, gaming and productivity, book publishers are seeking new ways to connect with their readers. With deep experience in media and publishing applications, Mission Data, developer of web and mobile solutions that help companies launch big ideas through digital experiences, recently worked with National Geographic Kids to release an interactive mobile app based upon its popular children’s book series, Just Joking.

National Geographic Kids’ Just Joking app, available for iPads and iPhones, is full of knock-knock jokes, tongue twisters, riddles, and more of the silly jokes kids love. With laughing animals, goofy people and other colorful illustrations paired with surprising sound effects and interactive features, the app is presented in National Geographic’s signature eye-popping color palette and dynamic, photo-driven style.

“Mission Data understands our vision for connecting with readers of our book series in ways that are both fun and educational,” said Natalie Jones, Digital Product Manager at National Geographic. “Their collaborative approach helped us to extend the essence of our print products into engaging digital experiences.”

Mission Data also worked with National Geographic to launch the highly successful Weird But True app in 2011. Like Weird But True, National Geographic Kids’ latest app is achieving top rankings. Since its launch at the end of August, Just Joking has been listed among the top 20 downloads in the Books category, according to Top App Charts: http://topappcharts.com/details.php?appid=672796476&remove=672796476.

Just Joking is designed for kids to explore, with interactive elements such as swiping the screen to move from joke to joke, or shaking the device to see a random joke. Children tap the screen to get punch lines and read for themselves, or have jokes read to them by a bright and sunny narrator. Favorite jokes can be stored and shared via email, and a search feature allows jokes to be found by subjects, like animals, weather, space and science.

“National Geographic brings science and culture to life through its vibrant publications” Jim Cook, Mission Data Senior Vice President, Digital Strategy. “We are excited to help develop mobile applications that deliver their brand experience in a new way.”

About National Geographic Kids
National Geographic Kids inspires young adventurers to explore the world through award-winning magazines, books, apps, games, toys, videos, events and a website, and is the only kids brand with a world-class scientific organization at its core. National Geographic Kids magazine (10 issues per year) and Little Kids magazine (six issues per year) are photo-driven publications available on newsstands or by subscription in print and on tablets. The award-winning website http://kids.nationalgeographic.com excites kids about the planet through games, videos, contests, photos, quizzes and blogs about cultures, animals and destinations. National Geographic Kids Books is the leading nonfiction publisher with 50 titles each year, including the New York Times bestseller “Kids Almanac.” National Geographic Kids Games engages kids to learn through play with games like the online virtual animal world of Animal Jam and the interactive TV experience of Nat Geo Kinect TV. National Geographic Kids Apps bring the best of National Geographic Kids to smartphones and tablets.

About Mission Data
Mission Data helps companies launch big ideas through exceptional digital experiences. We are strategic partners who collaborate to create innovative web and mobile applications that drive revenue and growth, viewing our clients’ success as the best measure of ours. Founded in 1996, our creative team with expertise in systems development, web and mobile design, and business solutions is based in Louisville, KY and Washington, DC, as well as on-site with our clients nationwide. For more information, visit http://www.missiondata.com.

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Jim Cook
Mission Data
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Meaghan Calnan
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