Birmingham (PRWEB) October 24, 2013
After researching statistics based on digital marketing, managing director Matt Wassall of Birmingham’s MJ Experia Marketing, claims that traditional face-to-face marketing methods are actually preferred by consumers. Despite the industries efforts to evolve and adapt with the digital age, marketers should be reminded that not all consumers favour businesses who deliver their customer service solely online. Matt Wassall believes customers want to speak to an actual person to ensure they are making the right purchase decisions. MJ Experia Marketing meet this demand by delivering an event-marketing service which allows them to engage and interact with their customers directly. Recent research has supported MJ Experia Marketing’s use of direct marketing methods by highlighting that digital marketing is not working as effectively as marketers believe.
About MJ Experia Marketing: http://www.experiamarketing.co.uk
50% of clicks on mobile banners are accidental
According to GoldSpot Media, the reason behind the high figures for mobile advertising is due to the ‘fat fingers’ theory. Most mobile phones today use small screens and touch-screen technology that allows for easy mistakes when surfing the Internet. Analysts of mobile advertising considered that engagement with a post-click content was accidental if lasting under 2 seconds. Their findings has proven that a significant amount of mobile advertisement is unintentional. (inmediaconnection.com)
Only 50% of consumers find content in emails they consented to receive to be credible
92% of consumers across the globe say they trust direct forms of media recommendations such as word-of-mouth and reviews from family and friends over all other forms of advertising. Of this, only 50% of consumers find the content they’ve agreed to receive via email to be credible. This supports the idea that consumers favour direct marketing methods to influence their purchase decisions over digital forms of advertising. (inmediaconnection.com)
7% of the American population has never heard of Facebook
Facebook may well be used by millions all over the world, but how many people actually click on the advertisements? Many advertisers are unable to motivate consumers to click on their adverts, despite supplying an excellent call-to-action. Shoppers want to know exactly why they should follow an advert’s call to action. Therefore, Facebook advertising is failing to be effective by not providing any additional value. (websitemagazine.com)
These findings are good news for direct marketers like MJ Experia Marketing who promote the benefits of speaking directly to consumers, highlighting there is nothing lost in translation.
MJ Experia Marketing is an outsourced sales and event marketing based in Birmingham.