The integration of Esri’s Tapestry Segmentation data and Moasis’ geo-grid platform helps marketers deliver targeted messages to consumers in a way that brings value to mobile consumers.
San Diego, California (PRWEB) July 15, 2014
Moasis Global, creators of the Intelligent Location Engine™ marketing platform, announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, Moasis makes it possible for marketers to optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects.
“The integration of Esri’s Tapestry data with the Moasis Geo-Grid™ platform enhances the offering and capabilities to target and deliver to specific audiences,” said Ryan Golden, CEO of Moasis Global. “The combined offering will strengthen the current capability to analyze markets and identify opportunities. Marketers can not only optimize campaigns in real time but gather consumer information that can fuel decisions across departments within a company.”
Appealing to marketers who are ready to better measure the performance of their mobile marketing and optimize in real time, the Tapestry data, combined with Moasis’ location marketing platform, helps identify and target the best customers and prospects in a specific area. Now marketers can target the "who" of lifestyle demography with the "where" of local neighborhood geography to create distinct behavioral market segments by location.
“Reaching the right consumers at the right time and the right place is the holy grail for today’s marketer,” said Myles Sutherland, manager of emerging businesses at Esri. “The integration of Esri’s Tapestry Segmentation data and Moasis’ geo-grid platform helps those marketers deliver targeted messages to consumers in a way that brings value to mobile consumers.”
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About Moasis Global
About Moasis Global Moasis is a global leader in location targeting technology that gives merchants, agencies and publishers the power to transform their mobile marketing to mobile screens including cell, tablet, and digital out of home experiences. The Moasis platform uses a patented Geo-Grid™ technology to identify and target the right people at the right place at the right time through a unique cell-based approach. With Moasis, marketers can focus on the precise cells that are driving conversions and eliminate 80% of the wasted impressions found with the hit and miss approach of traditional geo-fence solutions. The platform is helping marketers of all sizes through proprietary optimization to improve click-through rates and increase post-click conversions at 5x-10x the industry norms. Moasis has partnered with the world’s largest data providers to deliver the most comprehensive geo-persona information available in a real-time location-marketing platform. To learn more, please visit http://www.moasisglobal.com; follow us on Twitter @moasisglobal.
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 5,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms.Visit us at http://www.esri.com.
Esri, the Esri globe logo, GIS by Esri, Community, Tapestry, http://www.esri.com, and @esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein are trademarks or registered trademarks of their respective trademark owners.
Melissa Hourigan – 720.988.3856 – mhourigan(at)digitalideamedia(dot)com
Brian Peterson – 909.793.2853 x1283 - BPeterson(at)esri(dot)com