Dallas, Texas (PRWEB) December 18, 2013
The report titled "Global Mobile Advertising Market: Trends and Opportunities (2013-2018)" analyzes the potential opportunities and significant trends in the global mobile advertising industry. The report also provides detailed analysis of the global mobile advertising market, with focus on regional markets of Asia-Pacific, North America, Europe, and Middle East & Africa and countries like the US and Japan. The report also profiles and analyzes the business strategies of the leading companies operating in the segment.
Geographical Coverage: Global, North America, Asia-Pacific, Europe , Latin America, Middle East & Africa
Executive Summary of the report (http://www.marketreportsonline.com/295923.html) : Mobile advertising is one of the cutting edge types of interactive advertising used globally. Mobile marketing and advertising is one of the fastest growing industries to date due to ubiquitous presence of smart phones worldwide. It is a further evolution of online advertising on a personalized device which is accessible round the clock. In the coming years, mobile advertising is expected to account for a a major share of the total advertising market. The industry is driven by increasing number of smart phone users globally, surging use of internet on mobile devices for convenience, entertainment, etc. and resilience shown in Asia-Pacific economy during tough times. The global mobile advertising market is pulled down due to technical challenges posed by fragmentation of the industry, customer opt-in requirements hindering marketing on mobile devices, etc. The service providers are going in for acquisitions and coming up with technologies to address the issues faced by the industry.
Company Coverage: Google Inc., Yahoo Inc., Microsoft Corporation, Millennial Media ,Velti ,YOC. Order a copy of this report at http://www.marketreportsonline.com/contacts/purchase.php?name=295923 .
The major trends observed in the global mobile advertising market are: search and display leading ad formats; use of real-time bidding (RTB) mobile ad technology and mergers and acquisitions in mobile advertising industry. Two sets of companies are profiled in the report, alongwith discussion of its business segments and strategies. These are pure-play mobile advertising vendors like Millennial Media, Velti and YOC. Other set of companies include big players such as Google Inc., Yahoo Inc. and Microsoft.
The report titled "Global Mobile Communication Antenna Market: Trends and Opportunities (2013-18)” (http://www.marketreportsonline.com/295916.html ) analyzes the potential opportunities and significant trends in the global antenna market for wireless and cellular communication. The report also provides detailed analysis of the global market sizing and future growth of mobile antennas like base station antenna, Smart antenna and LDS (Laser Direct Structuring) technology based antenna.
The report discusses how various technologies such as Long Term Evolution (LTE), 3G and exponential growth of smart phones in the market has constantly facilitated the global mobile antenna market. The report also discusses the growing demand of Distributed Antenna System (DAS) in North America and various factors driving the demand for DAS. Further, the report presents the quantitative analysis of LTE technology and data traffic, which is currently driving the mobile antenna market. The report also profiles and analyzes the business strategies of the leading companies operating in the segment, including their expansion plans.
Geographical Coverage: Global, Asia- Pacific, China North America, United States/Canada
Company Coverage: Laird Technologies, Wistron Neweb, Molex, Comba Telecom. Order a copy of this report at http://www.marketreportsonline.com/contacts/purchase.php?name=295916.
Executive Summary: The explosive growth in the mobile wireless communication could be witnessed by the exponentially growing number of mobile subscribers across the globe. The high demand for wireless communication requires increased system capabilities. The simplest solution to this is increased bandwidth but since electromagnetic spectrum being a limited source, it is leading to network congestion.
Many efforts have been made in the development of modulation, coding and protocols and the latest being the antenna related technology. The increasing demand of wireless and mobile communication has been accelerating the development and demand of antenna in the telecommunication industry.
Explore more reports on IT & Telecommunication markets @ http://www.marketreportsonline.com/cat/information-technology-market-research.html.
Worldwide Major Mobile Phone Vendor Performance 4Q 2013 (http://www.marketreportsonline.com/300326.html ) at: This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance.
Asia - Mobile Data, Wireless Broadband Market and Forecasts (http://www.marketreportsonline.com/300876.html .) at: This report concentrates specifically on the mobile broadband developments and therefore, in the developed mobile communication markets in particular, it does not include statistical and other information on the underlying mobile communication part of the market – for example, general statistics on mobile subscribers and revenues.
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