Mobile Commerce and Payments Industry in Retail POS and Shopping Report at RnRMarketResearch.com
Dallas, Texas (PRWEB) July 11, 2014 -- Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming – the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price.
These technologies and solutions include mobile marketing and advertising, mobile shopping applications, social networking, referral sales programs, presence and location detection, embedded entertainment, and more.
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This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.
Report Benefits
• Understand the issues surrounding online vs. offline shopping
• Identify strategies to combat online shopping and showrooming
• Learn about technologies and solutions to supplement digital marketing
• Understand consumers can become more loyal and prone to purchase in-store
• Learn how embedded entertainment known as “gamification” can lead to more sales
Report Audience
• Mobile Cellular Carriers
• Wireless Device Manufacturers
• Wireless Infrastructure Providers
• Commerce, Content and Application Providers
Complete Report Available @ http://www.rnrmarketresearch.com/mobile-commerce-and-payments-in-retail-pos-and-shopping-market-report.html.
Table of Contents
1. Introduction
1.1.Retail POS Issues
1.2.Retail Shopping Issues
2. Online vs. Offline Shopping
2.1.Online Products and Threats
2.2.Mobile Shopping and Onsite Shopping
2.3.Mobile Apps for In-store Shopping
3. Retail Store Strategies
3.1.Cooperate
3.2.Compete
3.3.Coopetition
4. Data Mining and the Four P’s
4.1.Structured and Unstructured (Big) Data
4.2.Data Analytics
4.2.1.Marketing
4.2.2.Advertising
4.2.3.Shopping
5. Social Commerce
5.1.Referral Sales
5.2.Social Networks
5.3.Social Shopping and Mobile Apps
6. In-store shopping and Payments Solutions
6.1.Mobile marketing and Advertising
6.2.Mobile shopping
6.3.Mobile Payments
6.4.Gamification: Fun and Loyalty
7. Conclusions
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Mobile POS: Reaching Escape Velocity – All Systems Go
Mobile in retail is now a $7.8 Billion business worldwide and one that continues to grow rapidly. In fact, for It is the single fastest moving trend in retail since Internet was added to the stores. Mobile and the buzz about Mobile in Retail has been increasing ever since Apple began using it in their stores. Of the various store functions that can be performed using Mobile technology, one of the most interesting is that of Mobile POS. This report looks at the current state of Mobile POS in North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). We also provide forecasts for shipments and installed base of these devices, as well as an estimate of the impact that these devices will have on the use of traditional POS hardware. From the C-Level on down, the buzz about Mobile in Retail has been increasing ever since Apple began using it in their stores. Retailers desire the same experience and the same throughput, and one of the most attractive functions they see is the use of handheld devices for Mobile POS. The use of Tablets (such as the iPad) is especially pertinent, since double-digit growth in shipments of these devices for Mobile POS use will be the norm for the for seeable future. Get a Complete report details @ http://www.rnrmarketresearch.com/mobile-commerce-and-payments-in-retail-pos-and-shopping-market-report.html.
Ritesh Tiwari, RnR Market Research, http://www.rnrmarketresearch.com/, +1 (888) 391-5441, [email protected]
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