Dallas, Texas (PRWEB) July 11, 2014
Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming – the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price.
These technologies and solutions include mobile marketing and advertising, mobile shopping applications, social networking, referral sales programs, presence and location detection, embedded entertainment, and more.
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This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.
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Table of Contents
1.1.Retail POS Issues
1.2.Retail Shopping Issues
2. Online vs. Offline Shopping
2.1.Online Products and Threats
2.2.Mobile Shopping and Onsite Shopping
2.3.Mobile Apps for In-store Shopping
3. Retail Store Strategies
4. Data Mining and the Four P’s
4.1.Structured and Unstructured (Big) Data
5. Social Commerce
5.3.Social Shopping and Mobile Apps
6. In-store shopping and Payments Solutions
6.1.Mobile marketing and Advertising
6.4.Gamification: Fun and Loyalty
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