It’s a perfect program for our bank because not only does it reward our customers, it also introduces them to local small businesses, which comprise the majority of participating merchants.
Salt Lake City, Utah (PRWEB) April 16, 2014
Loyalty marketing leader Access Development and Zions Bank have announced the popular Zions Cash Rewards program has been renamed Zions AmaZing Deals™. The rebranding will allow the program to be integrated into other Zions Bancorporation affiliate banks, beginning with five new banks in 2014.
Visa® debit and credit cardholders from Nevada State Bank, Vectra Bank of Colorado, National Bank of Arizona, California Bank & Trust, and Amegy Bank of Texas will all have access to the AmaZing Deals mobile app, featuring thousands of “show your phone” coupons at local and national restaurants, retailers, service providers and more. The free AmaZing Deals app is available for iOS and Android users and can be activated by simply filling out a registration form.
“The AmaZing Deals program has been so popular, we wanted to make sure all of our partner banks had an opportunity to give it to their customers,” says Rob Brough, Executive Vice President, Marketing and Communications for Zions Bank. “It’s a perfect program for our bank because not only does it reward our customers, it also introduces them to local small businesses, which comprise the majority of participating merchants.”
Since launching the AmaZing Deals app in November 2012, AmaZing Deals members have saved over $1.5 million in merchant-funded deals using the program. The Zions AmaZing Deals program continues to thrive, with thousands of card-linked offers to go along with the popular mobile coupons application.
“This program is designed to generate frequent engagement between the bank and the customer via our omni-channel delivery platform, and the local merchants benefit from that relationship,” says Kelly Passey, Executive Vice President, Business and Product Development at Access Development. “Studies show that the vast majority of US consumers look for deals before making a purchase, and they make over 90% of those purchases in-store at merchants near their homes. AmaZing Deals is built with those characteristics in mind, which is why it’s such a popular program.”
Zions customers who download and register the AmaZing Deals app (available on Android and iOS devices) through April 17, 2014 will be entered into a contest to win a Hawaiian vacation. Click here for more details.
For more information on the Zions AmaZing Deals program, please visit http://www.zionsamazingdeals.com.
For more information about Access Development visit accessdevelopment.com or follow us on LinkedIn at linkedin.com/company/access-development.
About Zions Bank
Zions Bank, a subsidiary of Zions Bancorporation (NASDAQ: ZION), is Utah’s oldest financial institution and operates 127 full-service financial centers throughout Utah and Idaho. In addition to offering a wide range of traditional banking services, Zions Bank is also a leader in small business lending and has consistently ranked as the No. 1 lender of U.S. Small Business Administration 7(a) loans in Utah for the past 20 years and Idaho’s Boise District for the past 12 years. Founded in 1873, Zions Bank has been serving the communities of the Intermountain West for more than 140 years. Additional information is available at http://www.zionsbank.com.
About Access Development
For 30 years, Access Development has helped financial institutions and other groups connect with their customers and build revenue, loyalty and retention through custom rewards and discount programs. The company’s discount network of over 300,000 locations and national brands is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. For more information on Access, please visit accessdevelopment.com or follow us on Twitter and LinkedIn.