Access Development Enhances Discount Programs with Offer Serialization

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Redbox®, Gymboree, Men’s Wearhouse Among New Merchants to Join, as New Service Promises to Ensure Authenticity and Protect Marketing Budgets

coupon serialization

Offer serialization allows Access to integrate custom promo codes and barcodes into its private discount programs

With over 350,000 merchant locations, the Access discount network is already the largest in the industry. The company also operates the nation's largest private mobile coupons network, featuring over 200,000 merchant locations.

Coupons are a popular way to generate traffic and find new customers. Yet tracking redemptions and preventing unauthorized use can be big barriers to successful coupon campaigns.

To help retail businesses execute more effective campaigns, Access Development has introduced coupon serialization for merchants within its private discount network.

The new service enables merchants to protect and track offers using custom codes. Access turns these into serialized promo codes, barcodes or URLs redeemable only by the intended users. This protects marketing budgets by limiting abuse and discouraging public sharing. It also ensures authenticity and simple redemption for end users.

“We’re excited to be the first private discount network to offer this service, which we built in response to merchant needs,” says Dave Bona, Access Development's vice president of partnership marketing. “From national brands to mom-and-pop shops, this will give retailers clear visibility into how Access can help build a customer base. Our members will benefit as well, as this service will attract even more brands and richer offers.”

Redbox®, Gymboree, and Men’s Wearhouse are among the new partners Access has added since releasing serialization.

With over 350,000 merchant locations, the Access discount network is already the largest in the industry. The company also operates the nation's largest private mobile coupon network, featuring 200,000+ merchant locations.

Access discounts are available to consumers only through client organizations, who use them for member benefits, employee perks, incentives and more. The company’s merchant coupon serialization is available to all businesses immediately. There is no charge to participate as a merchant in the Access discount network.

For more information on Access Development, click here. To learn more about our partnership marketing division and to create an offer, please visit http://merchants.accessdevelopment.com/.

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About Access Development
For 30 years, Access Development has helped organizations connect with their customers and build revenue, engagement and loyalty through custom incentives, employee benefits and discount programs. The company’s private discount network of over 350,000 merchant locations is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. Access also offers the nation’s largest mobile commerce platform, featuring over 200,000 merchants offering exclusive “show your phone” mobile coupons. For more information on Access, please visit http://www.accessdevelopment.com or follow us on Twitter and LinkedIn.

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Brandon Carter
@AccessLoyalty
since: 11/2009
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