AIMG’s Responsive Approach to Mobilegeddon Gets Right Results

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Web development and integrated marketing firm uses business intelligence instead of scare tactics to help clients convert to responsive web and satisfy Google’s new mobile-friendly requirements.

AIMG's mobile-friendly responsive web design. Call 888-291-0037.

AIMG's mobile-friendly responsive web design.

Our approach is to understand the whole picture, not just the temporary disruption, so that we can make recommendations and adjustments that produce positive results now and over time.

To help clients understand the implications of Google’s new mobile-friendly algorithm announcement – nicknamed ‘Mobilegeddon’ – marketing firm AIMG ( avoided unsubstantiated scare tactics and instead calmly considered actual business intelligence to determine a course of action that made sense for each client’s particular case. The result allowed clients to meet Google’s new mobile-friendly requirements, which took place on April 21st, while continuing to effectively manage budgets needed for on-going business development and customer engagement initiatives.

“Scaring people into accepting change is not the way we do things,” said Joe DeMicco, Founder and CEO of AIMG. “Our marketing clients appreciate the ways in which we educate them, giving them the information they need to make an informed decision. Our approach is to understand the whole picture, not just the temporary disruption, so that we can make recommendations and adjustments that produce positive results now and over time.”

When Google’s announcement was made about the algorithm change that would see mobile-friendly websites rewarded with higher rankings in mobile search than non-mobile-friendly sites, AIMG did some research to understand how the change would impact their clients and new prospective accounts they had already been engaging with.

“Although relevant to all businesses, being mobile-friendly is particularly important to local businesses who generate a lot of foot traffic and leads from mobile search,” explained DeMicco. “Before the decision to convert to mobile-friendly was reached, we considered all relevant data that could be leveraged, including analytics and known buyer behavior, to avoid chasing technology without knowing what the return on investment would be. Balancing this information with what we learned from talking with the client about their current activities, as well as what we uncovered about competitors who are already mobile-friendly, we were able to recommend a phased approach to updating and converting website content to ‘responsive’ – an approach to web coding and design that makes the content easier to engage with for users on mobile devices.”

DeMicco explained how AIMG’s strategic process ensures the client’s web content effectively engages targeted Buyer Personas no matter what type of device they are using. AIMG’s phased approach to mobile-friendly not only accommodates budgets but allows AIMG to align the ‘responsive web’ conversion process with business initiatives already underway to ensure outcomes will not be adversely affected.

The result: AIMG’s strategic approach not only ensures that Google’s new mobile-friendly requirement is satisfied, but even more importantly, that the client can now engage more effectively with targeted Buyer Personas. Ultimately, the result is greater profitability for their client. AIMG’s thoughtful approach with clients ensures that the right things get done at the right time and for the right reasons.

“Our expertise is to triage intelligently so that the course of the ship is not thrown off whenever there is momentary turbulence,” said DeMicco. “Google makes changes to their algorithm all the time. We stay on top on those changes but remain intelligently responsive not emotionally reactive.”

To see an example of a mobile-friendly ‘responsive’ website developed by AIMG visit from your Smartphone or handheld device. For information about AIMG and the managed marketing and web development services it offers, visit or call (888) 291-0037.

About AIMG

Established in 1994, AIMG is a HubSpot certified inbound marketing and web development firm that works with companies of all sizes as a marketing and business development partner. Over the past two decades, AIMG’s diverse team of in-house specialists have worked on thousands of successful web development, branding, sales/lead generation, and new market penetration projects, becoming a trusted partner to small business, medical, industrial B2B, non-profit, and corporate enterprises. With extensive experience working with marketing managers and business owners from start-ups to Fortune 500s, AIMG is valued for its deep knowledge of the digital landscape and custom strategies based on clients’ unique needs and goals. Watch AIMG’s Small Business Solutions video to learn more about how AIMG brings Business to business. Visit or call toll free 1-888-291-0037 to learn more.

About Joe DeMicco

Joe DeMicco ( is a digital marketing and strategic growth specialist with more than 20 years of experience successfully helping B2B and B2C clients across industries grow their businesses. He is Founder and CEO of AIMG (formerly Accurate Imaging, Inc.), an integrated marketing and web development firm he started in 1992. A recognized small business authority and an alumnus of the “Goldman Sachs 10,000 Small Businesses” program, Joe is now a frequent panelist and presenter to current cohorts. He has contributed to the Huffington Post, been quoted by Newsday, and been featured on Small Business Administration Radio. Joe has also been invited to speak on a wide variety of marketing and small business development topics at a number of professional organizations including St. John’s University and La Guardia Community College. In addition to this, Joe offers business development Tips on his blog

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Patricia Carr
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