Bizwaremagic Goes Mobile-Friendly

Share Article, a small business marketing site adapts to a more responsive mobile-friendly layout ahead of Google's April 21st Mobile Algorithm Update.

BWMagic goes mobile! Goes Mobile-Friendly

Websites simply have to adjust to the new mobile environment if they want to deliver a better user experience for everyone concerned.

For a website that has been online since 2002, has seen and experienced many changes over the years. When Google announced in February that it would update its mobile search algorithm to give "mobile-friendly" sites higher rankings in their search results, Bizwaremagic, like thousands of other sites - simply had to act.

While there are other options, mobile-friendly means a webpage has the same URL for mobile and desktop, but is responsive and can be seen/displayed regardless of the screen size. In other words, a responsive website presents easy-to-click links and larger text so that content can be read or viewed on any device.

Considering all design options, Bizwaremagic chose to go with the Bootstrap platform. Bootstrap is a powerful, sleek mobile-first web platform developed by Mark Otto and Jacob Thornton at Twitter and was originally called the Twitter Blueprint. It's a front end open-source collection of tools (HTML, CSS, Fonts, JavaScripts, Templates...) needed to create and manage a website.

"Bootstrap is a simple solution to the Mobility issue for many small business owners who might not have the resources to hire dedicated web designers and coders," says Titus Hoskins, who runs the Bizwaremagic website. "It's a very intuitive system that can be easily mastered and initiated in a very short time-span."

Speculation is running high that Google's upcoming changes to its mobile search listings could be very significant. Given the fact that over 50% of searches are now done on mobile devices, the resulting fallout for websites could be bigger than the Panda and Penguin Updates.

Fortunately, unlike those other updates, fixing any "mobile-friendly" problems can be relatively easy to do. Google even provides an online tool where site owners can check their webpages to see if they are friendly/viewable in mobile devices. Since Google controls a large portion of the search market, it must be catered to with special attention. Besides, having a mobile-friendly website that everyone can access and use on any device, simply makes for good business.

About Us: is a 12-year-old small business solution site that offers many free guides to its visitors and patrons. Over the years, it has helped thousands of webmasters and site owners find the right information they need to succeed online. You can find our mobile-friendly website here:

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Titus Hoskins
since: 06/2008
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