Toronto, Canada (PRWEB) August 26, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its response to new findings that show a growing number of smaller firms are adopting mobile and social platforms for improving operational efficiencies and marketing purposes.
According to the latest data, mobile payments are gaining traction with small- and medium-sized businesses, with 40% of respondents saying they now accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet. Another 16% said they plan to add this capability over the next 12 months. (Source: “Forty Percent of SMBs Now Accept Payments with Mobile Credit Card Readers, According to BIA/Kelsey,” Bia.com, August 5, 2013; http://www.bia.com/Company/Press-Releases/130805-Forty-Percent-of-SMBs-Now-Accept-Payments-with-Mobile-Credit-Card-Readers.asp.)
“The idea of mobile payment is pretty new for many smaller businesses. But for those that do not want to have to deal with traditional debit or credit card readers, swipe technology can turn smartphones and tablets into virtual cash registers,” says Andy Wu, business development manager at Numero Uno Web Solutions. “That’s why it’s important for smaller businesses to stay current with the latest mobile possibilities.”
The study also found that small- and medium-sized businesses are turning to mobile marketing to get customers in the door. Thirty-two percent of smaller businesses say they are using some form of mobile advertising to promote their business; that’s up from 28% in 2012. (Source: Ibid.)
On top of that, 72% of small- and medium-sized businesses have added a social media component to their online marketing strategy, points out Wu. Facebook is the most popular social media channel at 52%, while 25% have a Google+ Local page. (Source: Ibid.)
“With a penetration rate nearing 100%, mobile devices have become a core part of life for Canadians. In fact, 80% of Canadian smartphone users say they will not leave home without their mobile device. And they’re using those devices to search for products and services online; each month, Canadians perform 4.8 billion searches on Google,” Wu adds. “To engage, acquire, and retain mobile customers, smaller businesses need to adopt or enhance their online marketing efforts.” (Source: Breikss, C., “Canadian Internet Usage Statistics on Mobile, Search and Social,” 6s Marketing web site, November 2012; http://www.6smarketing.com/blog/infographic-canadian-internet-usage-statistics/.)
To learn more about how Numero Uno Web Solutions can help develop a unique local mobile marketing campaign, visit the company’s web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).