E-commerce sales have grown so much, in part because mobile searching and shopping have advanced to where customers can be targeted with ads based on their postal code, address, and the road they are on.
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Toronto, Canada (PRWEB) July 19, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is announcing its top mobile marketing strategies for smaller businesses.
The proliferation of smartphones in North America is changing the way consumers interact with the Internet and spend their money. In 2012, Canadians spent $22.3 billion on e-commerce, a 10% increase over 2011. During the first quarter of 2013, U.S. e-commerce spending increased 13% year-over-year to $50.2 billion, making it the 14th consecutive quarter of year-over-year growth. (Sources: eMarketer article, “Smartphones Take the Lead in Canada,” http://www.emarketer.com/Article/Smartphones-Take-Lead-Canada/1009759, March 26, 2013; comScore.com press release, “comScore Reports $50.2 Billion in Q1 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago,” May 2013; http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Reports_Q1_2013_Desktop_Based_US_Retail_ECommerce_Spending.)
“E-commerce sales have grown so much, in part because mobile searching and shopping have advanced to where customers can be targeted with ads based on their postal code, address, and the road they are on. As a result, smaller businesses looking to capitalize on this growing demographic need to ramp up their mobile marketing strategies,” says Andy Wu, business development manager at Numero Uno Web Solutions. “Fortunately, smaller businesses are better equipped to take advantage of mobile marketing trends, in part because they can develop strategies and adapt more quickly than larger firms.”
One of the most important aspects of mobile marketing is ensuring the brand’s web site is easy to use. The experts at Numero Uno Web Solutions recommend a simple web site that can be easily navigated using the thumb on a mobile device. Mobile users do not want to pinch or zoom when they’re looking for information while on the go. When it comes to mobile web design, less is more.
According to Wu, it’s also important to avoid using an excessive amount of text or graphics that take too long to load. Brands also need to ensure their contact information is easy to find. On top of that, a prominently displayed phone number with a "call now" button can encourage customers to take action.
“In addition to making sure brands have a mobile-friendly site, smaller businesses can also concentrate on social media marketing on sites like Facebook, Twitter, Instagram, Pinterest, and Tumblr,” Wu adds. “That’s because users often access these sites on their mobile devices. To attract local customers, businesses can also focus on developing mobile apps.”
The experts at Numero Uno Web Solutions conclude that while it’s important for smaller businesses to develop marketing strategies for driving organic traffic on search engines like Google, Yahoo!, and Bing, it’s also important to remember to develop marketing strategies that are geared uniquely to mobile users.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).