Increasing Smartphone Penetration to Drive the Global Market for Mobile Advertising, According to New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) May 08, 2014 -- Follow us on LinkedIn – Mobile advertising is fast evolving into a key element of marketing mix strategies adopted by companies worldwide. With the number of active mobile subscriptions far exceeding the number of Internet users, mobile is emerging as one of the most lucrative channels for marketing and advertising. Mobile advertising has also emerged out of its experimental phase with companies exhibiting willingness to move towards full-scale campaigns in their marketing media mix. With browsing, networking and shopping going mobile, the mobile channel has emerged as a vital marketing medium for brands and advertisers. For advertisers, the effectiveness is greater when conventional media channels are used in conjunction with digital formats. With mobile phones becoming ubiquitous, mobile advertisers are increasingly focusing on advertising via mobile devices.
Growth trends in the mobile advertising market are significantly influenced by the capabilities of new-generation mobile devices such as smartphones and tablets, which display full screen ads as well as rich media. Smartphone penetration witnessed an enormous leap in the past few years and has achieved a successful market foothold than TV, radio, and commercial Internet. The popularity of smartphones is not limited to developed economies such as the US, Japan and Europe but is also spreading to developing nations. Further, the growing use of smartphones and tablets for carrying out internet-based searches and for accessing local information provides the perfect platform for mobile ads to make an impact.
A key feature of mobile devices is location awareness, which plays a substantial role in targeted advertising. Advertisers, publishers and brands are increasingly leveraging search advertising to engage consumers in a contextual and targeted manner. The real-time location data capability is poised to remain a key driver fueling future growth in the mobile ad market. Rising penetration of 3G/4G networks is encouraging the expansion of mobile broadband internet subscriber base thus resulting in brands placing higher emphasis on mobile video advertising campaigns, due to the growing prominence of video streaming in the mobile ad marketplace.
As stated by the new market research report on Mobile Advertising, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 43.5% over the analysis period. Availability of sophisticated mobile devices at affordable prices, rising penetration of 3G networks in several Asian countries and presence of a large number of mobile owners in countries such as China, India, and Indonesia are fueling growth in the region. For a large section of consumers in these emerging markets, mobile devices constitute the primary means of accessing digital content. Consequently, advertisers are placing increased emphasis in these markets. Search-Based Mobile Advertising represents the largest as well as the fastest growing category in the global mobile advertising market.
Major players in the global market include 4INFO Inc., Apple Inc., Amobee Inc., AOL Advertising, Inc, Conversant Inc., Facebook Inc., Google Inc., AdMob Google Inc., Google AdSense, InMobi, Medio Systems Inc., Microsoft Corporation, Millennial Media, Pandora Media Inc., Jumptap Inc., Radiate Media, Rhythm NewMedia Inc., Twitter Inc., Velti PLC and Yahoo! Inc.
The research report titled “Mobile Advertising: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea and Rest of Asia-Pacific), Latin America (Argentina, Brazil, Mexico and Rest of Latin America) and Rest of World. Key market segments analyzed in the report include Messaging, Search and Display.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Mobile_Advertising_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
Telephone: 408-528-9966
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Raghu Gopal, Global Industry Analysts Inc, +1 408-528-9966, [email protected]
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