Global Industry Analysts, Inc. Announces the Launch of a Major Research Program Analysing the Trends Impacting the Global Market for M-Commerce.

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GIA invites senior industry executives, domain experts, technologists and market strategists to participate in a comprehensive global research initiative studying the M-Commerce markets. The research program was launched this week.

M-Commerce: A Global Multi-Client Research Initiative

Follow us on LinkedIn – In the coming months, GIA will complete an extensive secondary and primary research program involving some of the industry’s leading players and experts. The study will examine key drivers and trends impacting the market such as growing mobile Internet users, rising tablet and smartphone sales, and increasing use of mobile devices such as PDAs and mobile phones for online shopping. Rapidly changing consumer spending habits and shopping patterns such as increasing use of Internet on-the-move to make informed purchasing decisions is influencing growth of M-commerce.

An important component of the electronic financial services sector, M-Commerce helps in carrying out wireless commerce transactions through mobile devices using mobile applications. M-Commerce has emerged as a dominant marketing and sales platform. M-commerce encompasses mobile banking, mobile advertising and marketing, mobile trade services, mobile ticketing, mobile brokerage, content purchase and delivery, and mobile information based services. Rapid penetration of tablets and smartphones is driving growth in the market. The introduction of advanced mobile payments and commerce applications is also fuelling growth in the market. Furthermore, advancements in wireless technologies, ubiquitous deployment of mobile systems, increasing demand for secure wireless M2M communications, and growing demand for interactive multimedia services are also encouraging growth in the market.

Other factors driving the popularity of M-commerce services include developments in context-awareness and privacy in mobile computing environments; resolution of issues related to interoperability, usability, and security; wider reach, lower transaction costs, reduced order time, and streamlined business processes. Increasing availability of M-commerce apps that help personalize the shopping experience; rapid enhancements in Internet bandwidth with the deployment of 3G and 4G mobile communication technology standards; partnerships between telecom operators, content and software providers, and product and service vendors to ensure smooth functioning of M-Commerce will also play a vital role in spurring growth in the market.

The study estimates the global M-Commerce market to be a multi-billion dollar market, while more precise market-size and growth projections for a 14-year period will be made available during the 2nd stage of report preparation, and data analysis.

The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.

Developed for Service Vendors, App Developers, Mobile Network Operators (MNOs), Financial Institutions, Software and Content Providers, Retailers, Strategic Planners, Business Development Executives, Management Consultants, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

For more details about how you can participate, please click here.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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