New luxury horse whip to go on display at equestrian sports show

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Modastrass, a premium supplier of Swarovski Elements, is pleased to annouce showpiece horse whips, designed and manufactured by the well established whip maker FLECK and embellished with Swarovski Elements, which will be exhibited at Spoga Horse, the International Trade Fair for Equestrian Sports in Cologne in September.

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Fleck's whip

We’re delighted to work with Modastrass and Swarovski Elements’s luxury brand image perfectly suits our premium whips.
We expect the Fleck whip made with SWAROVSKI ELEMENTS to attract a lot of attention at the show.’

Modastrass has a history of working with top designers, but this collaboration marks the company’s first foray into equestrian sports accessories. The Swarovski Elements supplier was approached by FLECK to supply the crystals for the company’s premium horse riding whips and provide advice on their application.

"Hobby craft applications are very different to professional applications and for a product of this sort, we needed a finish that was as durable as it is elegant. Our consultants were on hand to provide Fleck with specialist advice," explained Modastrass junior key account manager Klaus Jaeger.

The whips, which can be used for dressage and other horse riding events, will be displayed alongside other products from FLECK’s collection and are expected to drive demand for unique riding accessories from equestrian trade visitors to the event.

Commenting on the showpiece whip, FLECK’s Managing Director, Rudi Maisack said, "We’re delighted to work with Modastrass and Swarovski Element’s luxury brand image perfectly suits our premium whips.

"We expect the Fleck whip made with Swarovski Elements to attract a lot of attention at the show."

FLECK GmbH & Co. has a tradition of creating innovative and decorative horse whips from its workshop in Schwarzach, Germany for over 140 years. The company is pleased to add crystal embellishment to its manufacturing techniques, which includes leather braiding, thread winding, staining and lacquering.

Spoga Horse is a biannual equestrian sports trade fair, attracting more than 380 exhibitors from all over the world, including horse and rider accessories and clothing suppliers. This autumn, the event will showcase equestrian innovations with a new award to be presented by the trade magazine, Equitrends. The fair runs from 8 – 10 September in Cologne, Germany.

About Modastrass

Modastrass (https://b2b.modastrass.de/) is a preferred supplier of Swarovski Elements for many high street fashion designers. Swarovski is renowned worldwide for manufacturing ‘products of precision’ for artists and fashion designers since 1895. Modastrass supplies Swarovski Elements to creative communities, hobby fans and businesses for use in a wide range of embellishment applications. For more information, email info(at)modastrass(dot)com or visit the Modastrass website.

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Helen Jaeger
@modastrass
since: 10/2009
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