This was a logical next step in developing the Modern Tots brand.
New York, NY (PRWEB) July 01, 2013
Modern Tots was founded in 2009 as an online store that is focused on a designer oriented collection of modern kids furniture and toys. They have developed a reputation for high quality and innovative products since that time. According to the company, their move into exclusive products has made it necessary to look into new marketing avenues to showcase their new products. They will show their exclusive products along with the popular brands that are sold on their website, ModernTots.com, such as P’kolino, Sprout and Sodura.
According to the company, marketing an exclusive line of children’s furniture has added some new challenges to their business model. A traditional ecommerce store has the advantage of the brands that they sell doing some of the marketing for them. But, when you start trying to run ads for a product on Google’s Adwords and their is no-one already searching for that product, then that marketing channel doesn’t really work. One of the brands on Modern Tots that is very popular is P’kolino, and many of their products has over 1000 searches on the individual item names. So, to bring additional exposure and increase the number of views of their new items, they have begun selling most of their items on the Amazon marketplace, ebay and soon to be Rakuten.com, which is formerly Buy.com. The company says that they are already seeing traction in both their traditional lines as well as their exclusive products. The train table, according to the company has seen the most sales at this point in the new channels.
A Modern Tots’ executive says, "This was a logical next step for us to move into the different markets with our new products." The ecommerce industry is an ever evolving category and the lines are constantly being blurred between design, product development, and retailing products. Just look at Amazon.com, where they have developed the Kindle reader, which is now retailed at Target stores. Just a couple of years ago, Target would have seen Amazon as a direct competitor, but now they also have Amazon as a vendor. Now, Amazon will be hosting product showcases for Modern Tots, who would have been their competitor just a few months ago.