American Writers & Artists Inc. Launches New Program for One of 2013’s Hottest Marketing Trends

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4 Weeks to Content Marketing Mastery with Brian Clark offers step-by-step training and reveals best practices for the $118.4 billion content marketing industry.

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At AWAI, one of our missions is to always keep abreast of developments in the marketing world and help our members adapt their skills to any opportunities in our industry.

In the last few years, there’s been a sea change in how businesses, from mom-and-pop operations to Fortune 500 companies, market their products and services, especially online. Instead of traditional advertising, marketers look to generate interest among prospects by providing great content, which is simply information about how their products can help solve a problem. According to Technorati.com, businesses already dedicate 25% of their marketing budget to this sector.

Content marketing is a subtle form of advertising based on relationship building between business and consumer. It takes the form of emails, newsletters, website pages, and online articles, among many other formats. American Writers & Artists Inc., working with a content marketing expert, has just finished a new training program for this channel: 4 Weeks to Content Marketing Mastery with Brian Clark.

“At AWAI, one of our missions is to always keep abreast of developments in the marketing world and help our members adapt their skills to any opportunities in our industry,” says AWAI Executive Director Katie Yeakle. “Content marketing is a huge opportunity in 2013. And we’re fortunate to be able to work with Brian Clark, who took his own content business from scratch to $7 million.”

Brian Clark is an influential voice in content marketing, receiving accolades for his innovative work with his company Copyblogger.com from Performancing, Invesp, and Dun & Bradstreet. But he’s also passionate about helping others make money writing in this up-and-coming niche.

4 Weeks to Content Marketing Mastery with Brian Clark is ideal for freelancers and others enter a quickly-growing niche with high demand for their skills. Industry watcher eMarketer forecasts that companies will spend on $118.4 billion on content marketing in 2013, an increase of 15.1% over the previous year. And there aren’t enough trained content writers to keep up with all the work, which means even beginner content marketing writers can command high fees.

To find out more about 4 Weeks to Content Marketing Mastery with Brian Clark and AWAI, please visit http://www.awaionline.com/2013/08/content-marketing-mastery-with-brian-clark/.

About American Writers & Artists Inc.
American Writers & Artists Inc. (AWAI), has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence, and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free Direct Response Jobs site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call toll-free 1-866-879-2924.

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  •     In 2013, companies will spend $118.4 billion on content marketing, according to eMarketer. That’s a 15.1% jump over the 2012 numbers!
  •     Small businesses outspend big businesses, says Technorati. And most companies put an average of 25% of their total marketing budgets into content. That’s all companies in any niche you can imagine — all spending big on content!
  •     Of all their options, businesses consider content to be their most effective and efficient marketing technique, according to the Content Marketing Institute.
  •     Customers themselves beg businesses for content! 90% of consumers told Salesforce.com they find custom content useful, and 78% of them give businesses credit for wanting to build a great relationship when they share good content.

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Jaclyn Mehler
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