Monster Energy’s John John Florence Wins the Quiksilver In Memory of Eddie Aikau Invitational; Teammates Shane Dorien and Makuakai Rothman Take Third and Sixth Place.

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Monster Energy congratulates John John Florence, North Shore, Hawaii, on his monumental win at the Quiksilver Eddie Aikau Invitational at North Shore’s iconic Waimea Bay, the world’s most prestigious big-wave surfing event with the world’s best big-wave talents competing for the sacred title.

Monster Energy’s John John Florence Wins the Quiksilver In Memory of Eddie Aikau Invitational - Photo Credit: Brent Bielmann

I don’t even know what to say I’m so full of adrenaline right now. It’s one of the most special moments of my life - John John Florence

Monster Energy congratulates John John Florence, North Shore, Hawaii, on his monumental win at the Quiksilver Eddie Aikau Invitational at North Shore’s iconic Waimea Bay, the world’s most prestigious big-wave surfing event with the world’s best big-wave talents competing for the sacred title. As the one of the youngest to ever win in his first Eddie Aikau event, Florence made history and walked away with $75,000. Hawaiian Monster Energy teammates Shane Dorien and Makuakai Rothman take amazing third and sixth in the event.

Referred to as “The Eddie,” the event calls for such massive surf that it has only run nine times in its 31-year history and this year’s conditions were as big as its ever been with faces up to 60 feet.

The unique format consists of a seven-man matchup where the final score is comprised of their top four rides of the day (waves are judged on a 1-100 scale). With a 28-man field, the best big-wave surfers in the world and endless big waves on tap, this was one of the most competitive Eddie Aikau events in history, and thousands of spectators came out to witness history in the making.

The hometown hero Florence was able to best former event winners like Kelly Slater and Ross Clarke-Jones all the way to the podium with a 301-point score out of 400. His win will serve as a lifetime achievement and legendary tribute for the history books, as well as a momentum boost as he heads into the first WSL Championship event at Snapper Rocks for the Quiksilver Pro Gold Coast starting on March 10. Florence continues to progress and define the future of surfing.

“I don’t even know what to say I’m so full of adrenaline right now,” said Florence. “It’s one of the most special moments of my life.”

“The Eddie” honors the late Eddie Aikau, a former Hawaiian lifeguard and big-wave surfer who disappeared in 1978 at sea while attempting to save fellow crew members of a stricken vessel.

For more information on Florence visit http://www.monsterenergy.com. Follow Monster Energy’s Facebook, Instagram & Twitter.

About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

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