Monster Energy Announces Inaugural FMX High Rollers Contest Bringing the World’s Best Freestyle Motocross Riders to the Monster Energy Cup in Las Vegas

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Monster Energy announces its inaugural FMX High Rollers contest to take place at the UNLV Sam Boyd Stadium in Las Vegas, Nevada during the Monster Energy Cup on Saturday, October 15, 2016.

Monster Energy FMX High Rollers Contest | October 15, 2016

The Monster Energy Cup is a headline Monster event and adding the freestyle component of motocross with an all-star line-up will definitely elevate the overall event and fan experience this year - Mitch Covington, VP Sports Marketing Monster Energy

The year’s most spectacular supercross event just got better: Monster Energy announces its inaugural FMX High Rollers contest to take place at the UNLV Sam Boyd Stadium in Las Vegas, Nevada during the Monster Energy Cup on Saturday, October 15, 2016.

With a total prize purse of $100,000 the Monster Energy FMX High Rollers contest will see 30 of the world’s best freestyle motocross experts – including riders from Australia, France, Japan, Spain, Switzerland, and the US – battle it out in three competition formats: Dirt Shark Biggest Whip, Freestyle Motocross (FMX), and FMX Quarterpipe Big Air. Further upping the ante, the three-hour contest will act as the official qualifier for the Moto X Best Whip and Freestyle events at X Games Minneapolis 2017.

As a highlight of this year’s Pit Party sideline event, the Monster Energy FMX High Rollers contest will take place in the pits of UNLV Sam Boyd Stadium during Monster Energy Cup practice. Featuring a full day of entertainment including a Monster Energy DJ, rider autographs, freestyle motocross and experiential elements, the Pit Party is free of charge with a valid Monster Energy Cup ticket from 12:00PM – 6:00PM on October 15, 2016.

Kicking off the FMX action from 1:30PM – 2:00PM, the Dirt Shark Biggest Whip competition will narrow a field of 16 riders down to three finalists going head-to-head for the most spectacular aerial stunts, also known as “whips.” Top competitors include Monster Energy team riders Axell Hodges, Edgar Torronteras, Bryce Hudson, and Jeremy Stenberg. Former winners Tom Parsons and Jarryd McNeil will also be competing.

Starting at 2:30PM to 4:15PM, the Freestyle Motocross (FMX) event will see 16 riders attack an obstacle course with their best tricks during two 75-second runs each. Competing for the $30,000 prize for first place – the day’s highest FMX payout – will be Monster Energy’s Blake Williams, Harry Bink, Nate Adams, and Taka Higashino, the first Japanese freestyle motocross rider to win a medal at the X Games. Jackson Strong, Adam Jones, David Rinaldo and more to be announced will also be competing in the FMX event.

Wrapping things up, the first ever FMX Quarterpipe Big Air competition will feature 10 riders in pursuit of the day’s highest aerial from 4:30PM to 5:00PM. The rider who successfully boosts the highest quarterpipe air will ride away with the victory for this inaugural event.

“The Monster Energy Cup is a headline Monster event and adding the freestyle component of motocross with an all-star line-up will definitely elevate the overall event and fan experience this year,” said Monster Energy Vice President of Sports Marketing Mitch Covington.

For more information visit http://www.monsterenergy.com and make sure to follow Monster Energy’s Facebook, Instagram & Twitter for exclusive updates from The Monster Energy Cup / Monster Energy FMX High Rollers contest. Please note contest times are subject to change.

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About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

About Feld Entertainment:
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live! and Marvel Universe LIVE! More information about Feld Entertainment is available online at http://www.feldentertainment.com.

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